Risk Analysis Of Capital Chain Of Great Wall Animation And Case Study Of Countermeasures

Capital is the basis for the survival and development of enterprises.If the capital chain breaks,enterprises will not be able to maintain normal operation.In fact,it is common for enterprises to go bankrupt due to the capital chain break.Therefore,it is very important for enterprises to pay attention to the circulation of capital chain,find out the risks in the capital chain in time and take measures in time for their long-term development.Under the background of "Internet plus",Internet companies have developed rapidly.Although they have strong government support and strong potential for development,there are still many problems such as narrow fund-raising channels,unscientific investment and weak sense of risk management.Facing the increasingly fierce market competition,enterprises should pay more attention to the risk of capital chain,which is of great significance to the sustainable development of enterprises.This paper takes great wall animation as the research object,and studies its capital chain risk.Firstly,it combs and summarizes the relevant literature of domestic and foreign capital capital capital chain risk,understands the current situation and conclusions of scholars’ research,and summarizes the relevant concepts of capital chain.According to the characteristics of capital chain and scholars’ relevant research,the capital chain is divided into three parts: capital raising,capital use and capital return Stage,and then introduce the relevant theories to lay the foundation for this study.Secondly,it introduces the case,including the basic situation and risk status of Great Wall animation,focuses on the analysis of the risk status of the capital chain,and identifies the risks in each stage of the capital chain.Next,the paper uses entropy method and efficiency coefficient method to evaluate the risk of capital chain of enterprises,and analyzes the causes of the risk of capital chain from three stages respectively.On this basis,it further analyzes the capital chain risk response measures of Great Wall animation,and finds the problems existing in the capital chain risk response of enterprises.Finally,combined with the above analysis of the causes of capital chain risk and related issues,the corresponding suggestions are put forward.Through the research,we find that the risk of each stage of Great Wall animation is high,which makes the whole capital chain run not smoothly.Further analysis shows that the riskformation of the capital raising stage of Great Wall animation is due to the high credit risk of the enterprise,the lack of financing channels,the unreasonable capital structure,the risk of the capital using stage is due to the unscientific investment behavior of the enterprise,the poor cost control,and the fund The risks in the recovery stage are affected by the stricter regulation of the game industry by policy regulation,the insufficient core competitiveness of the enterprise itself and the slow recovery of receivables.In response to the risk of capital chain,there are some problems in enterprises,such as the absence of capital chain risk management institutions,inadequate supervision of capital activities of subsidiaries,and inadequate incentive mechanism.In view of the above situation,this paper proposes to improve the enterprise capital chain risk management organization,build a comprehensive capital chain supervision system and establish an effective talent incentive mechanism,and puts forward corresponding suggestions for the risk of each stage of the capital chain cycle.