Research On The Application And Brand Design Of "The Butterfly Murders"

"The Butterfly Murders" is a new brand with new type and individuation that integrates gifts and customization,the design of products can’t only be used as a special design for festivals,weddings and birthdays,but also be customized based on the needs of consumers.The brand concept of "The Butterfly Murders" originates from the transformation process and the beautiful implication of butterfly since ancient times.People place hope and beautiful love on butterfly,which makes butterfly have unique implication of luck.The brand of "The Butterfly Murders" is the same,which sends consumers luck and wishful thinking through the designing of brand and visual image with lucky implication,so that the product is no longer limited to the cold currency trading,and infuse into the cultural blood to make it more humane.The brand image designing of "The Butterfly Murders" is inspired by the Chinese traditional stories of Liang-Zhu and “The Butterfly Dream”.In the design process,it is necessary to carry out subversive reconstruction and variation so as to achieve the "change" in both form and concept.The brand design of "The Butterfly Murders" are analyzed from two aspects: one is the brand positioning of "The Butterfly Murder";the other is the concept of brand designing of "The Butterfly Murders".Then the conception of the brand image designing of "The Butterfly Murders" is analyzed,which mainly discusses from the following three aspects: the separation of graphic design elements of "The Butterfly Murders",the selection of graphic design color of "The Butterfly Murders",and the reconstruction of graphic design patterns of "The Butterfly Murders".The discussion of this chapter lays a good foundation for the following brand image designing of "The Butterfly Murders".Brand design practice of "The Butterfly Murders" is mainly divided into two parts: one is basic design of brand image of "The Butterfly Murders";the other is the derivative design of brand series of "The Butterfly Murders".The design works take butterfly as the prototype and use the possible visual elements boldly to make it have strong interest and sense of the times.Meanwhile,visual elements are used in various life to enrich the brand derivatives.So that consumers can better understand the design connotation behind it through product packaging,shape and other visual language.This design is market-oriented based on traditional culture,then traditional and modern elements in the design collide each other based on the tradition but also in line with the times,so that the brand of "The Butterfly Murders" walk into the market in a better way.