Qinqiang.com Status And Development Analysis

The Chinese culture is broad and profound.As a part of it,local operas have regional cultural characteristics and a long history.Now under the impact of the Internet,their own development has fallen into a trough.The report of the 19 th National Congress of the Communist Party of China proposes to adhere to the development path of socialist culture with Chinese characteristics,inspire the nation’s cultural innovation and creativity,and build a socialist cultural power.People gradually realize that the online media has played an increasingly important role in the spread of drama.How to make better use of network information technology to help the ancient local drama arts regain their vitality has become a problem of current social thinking.Qinqiang.com was founded by Liu Pengtao personally.It belongs to an early-developed local opera website.It has a large number of loyal audiences in the past 20 years of development,and has become an important stage for the online propagation of Qinqiang art in the five northwestern provinces.This article chooses it as the research object,mainly adopts content analysis method and comparative analysis method,and summarizes its development status.This article attempts to explore the website’s experience in the spread of local drama and traditional cultural heritage through the exploration of the communication model of Qinqiang.com and other local drama websites,find out the inspiration for the development of local drama websites,and put forward some feasible opinions and It is recommended to contribute a small amount of power to the network transmission and protection of local dramas.The full text is divided into five chapters.The introduction starts from the research background,introduces the development of Qinqiang,outlines the research purpose and significance,and consults the research status of drama communication.The second chapter elaborate on the propagation status of Qinqiang.com based on the research ideas of Lasswell’s5W propagation model and study its propagation laws.The third chapter chooses the similarwebsite Yuyangpingjuyuan to make a comparative analysis,and finds out the other party’s website is worth learning and drawing lessons from by comparison.The fourth chapter is based on the above research,analyzes its own characteristics,sees the deficiencies in the development process and gives solutions.In the last chapter,by summarizing the development experience of Qinqiang.com,we will further consider and discuss the future development path of other local drama websites.