Research On Tourism Development Of Folk Villagers In Yanbian Prefecture Based On The Perspective Of Villagers

In recent years,as a new type of tourism project,folklore tourism in China has been sought after and favored by more and more different tourism groups.The form and connotation of folklore tourism development has become an important research topic in academia and industry.Yanbian,as a minority Korean settlement,has precious Korean folk customs and culture.The full development and utilization of the folk customs and culture of Korean as the carrier of the development of folk village tourism can not only bring unique tourism activities to tourists,but also promote the development and progress of local folk village tourism,promote economic development and improve the lives of villagers。The villagers in the folk village are the important influencing factors for the sustainable development of local tourism.They play a key role in the inheritance and development of folk culture,and study the satisfaction of folk village residents to folk village tourism.It is of great practical significance to analyze the current situation of tourism development in Yanbian folk village.This paper takes the villagers as the research object,designs the questionnaire around the four factors of economy,culture,environment and politics,and analyzes the results.Questionnaire survey and interviews,analysis of the main factors affecting their satisfaction,and finally analysis of the villagers’ satisfaction with the four factors of economy,culture,environment and politics.In order to analyze the significant factors that affect the residents’ support level for tourism development,this paper obtains the regression equation through spss22.0 correlation analysis and linear regression step-by-step analysis method,and analyzes the differences of the four dimensions of economy,culture,environment and politics of the villagers with different demographic characteristics.In the research method,the concept of "mode" is introduced,and the tourism of 15 folk villages is divided into three different business modes.Then,according to the number of valid questionnaires and the actual survey results of 15 folk villages,a representative village is selected in each category.Finally,three folk villages,Jindalai folk village,Guangdong village and Shuinan village of Tumen City,were selected for further interviews.This paper studies the advantages and disadvantages of the"government" led business model,the "government + enterprise" led business model,and the "enterprise" led business model.Finally,based on the above problems,this paper puts forward some suggestions on the tourism development of Yanbian folk village,such as ensuring the reasonable distribution of interests,strengthening the study and training of villagers,and establishing the system of villagers’ participation in decision-making.