Design And Application Of Art Derivatives Of Shandong Museum IP

In the context of new museology,the interdisciplinary nature of museology is increasingly prominent.Cultural relics are no longer the center of museums,and the exhibition environment and derivative products pay more attention to visitors’ feelings.In recent years,the main reason for the increase in the number of museum visitors is that with the public’s cultural consumption and the increasing demand for spiritual and cultural life,the rapid development of tourism,and the museum is the popular cultural leisure tourism destination.At present,the cause of museums continues to develop,and the voice of promoting museum innovation is also growing.The IP referred to in this paper is "intellectual property".This paper focuses on the design of art derivatives under the museums IP.This paper introduce the museum IP derivatives of art and design,under the new museum,museum of IP license by combined with art derivatives design into public view,in the form of cross-border binding energy to make the public feel museum collection of culture and aesthetic from close range.Attractting more people to understand the knowledge of the collection,causing interest in museum industry,better interpretation and dissemination of the cultural connotation.By means of retrieval and on-the-spot investigation,this paper summarizes a large number of data,combed the research background,status,found its research value and significance.Examples of museums from four excellent design cases at home and abroad are analyzed.At the same time,I made a detailed investigation and arrangement of the status quo of precious collections and art derivatives in Shandong museum.After quantitative and qualitative research,I used the user’s travel map tool and created a usage scenario for post-1995 users to consider and design products from the perspective of users.This paper explores and practices the art derivative design strategy of Shandong museum’s IP,makes up for the current situation of Shandong museum’s IP art derivative variety and quantity,designs a series of art derivatives,adds a two-way interactive small program.It is hoped that it will be useful for other museums.