Research On The Design And Application Of Hand-Painted Patterns In Food Packaging

As a unique art form,hand-drawn illustration occupies an important position in the field of art and business,and is widely used in modern packaging,especially food packaging.The graphics of food packaging are mainly divided into two forms:photographic photos and hand-drawn illustrations,both of which have their own advantages and disadvantages in displaying the packaging contents and the aesthetics of packaging design.At present,the frequency of application of hand-drawn illustrations in packaging design is relatively high,and it is becoming more and more prominent in creative techniques and expressiveness.This article takes the application of hand-painted illustrations in food packaging design as the research theme,adopts case study and comparative analysis methods,and adopts two different forms of hand-painted patterns and photographs in food packaging design from the three aspects of functionality,emotion and artistry.A comparative analysis of the design effects of,and the following conclusions are drawn: hand-painted illustrations used in food packaging design have outstanding advantages of strengthening product characteristics,meeting individual needs,and enhancing humanistic feelings,which help to highlight the artistry of packaging design and enhance brand image.However,there are some limitations,such as lack of clarity in the information transmission of some products and weak visual reality.Finally,combined with the author’s design practice-Yanmoxiang flower tea packaging design,the above research conclusions are demonstrated in detail.This article is divided into four parts,namely:The first part is the introduction,which introduces the research background,research purpose and significance of this topic,research status at home and abroad,research methods and innovation points.The second part is the first chapter of the thesis,the basic theoretical research of the thesis: an overview of hand-drawn illustrations and food packaging design;the classification of food packaging design graphics;The third part is the second chapter of the paper,using comparative research and case analysis methods to compare and analyze the cases of using hand-painted illustrations and photographic photos in food packaging design,and summarize the unique value and limitations of hand-painted illustrations used in food packaging.Limitations The author also proposed corresponding solutions.Provide some theoretical and practical basis for today’s food packaging design creation.The fourth part is the third chapter of the thesis.Based on the above research,I conduct design practice.The author’s design practice is the packaging design of Yanmoxiang Scented Tea.The packaging design adopts two forms of expression,hand-painted illustrations and photographic photos,and carries out the two forms of expression.comparative analysis.Further in-depth discussion and verification of the unique advantages of hand-drawn illustrations applied to food packaging design...