Research On The Development Strategy For H Electronics Co., Ltd.

H Electronics Co.,Ltd.is a construction machinery control enterprise.It is a Sino-German joint venture company integrating R&D,production,sales and service.It has a certain influence in the industry.In recent years,affected by external macro environmental factors such as increased investment in infrastructure construction,environmental protection policies,and supply-side reform policies,as well as intensified price wars in the construction machinery industry and continued deterioration of the competitive environment,the company encountered bottlenecks after reaching a certain scale.This article focuses on the development strategy of company H,conducts a comprehensive analysis of the company’s external environment,identifies opportunities and threats,comprehensively analyzes company H’s internal resources and sustainable development capabilities,and finds out the company’s advantages and disadvantages.On the basis of matching external key influencing factors with internal key influencing factors,through strategic evaluation,choose a growth strategy direction suitable for its current stage of development,and plan the focus and goals of the development strategy for the next 5 years.Under the guidance of the company’s functional strategy,formulate strategic support plans for marketing,technology,finance,and human resources,and how to ensure the effective implementation of development strategies through strategic implementation and control,achieve effective integration of various resources of company H,and build its own competitive advantage Get the motivation for sustainable development.