A Case Study On Overseas Listing Of Qudian Inc.

With the the era of big data,Internet technology is widely used in the financial field,forming a unique internet consumer finance industry.Many Internet consumer finance enterprises will be listed as an important way to achieve financing.For the Internet consumer finance enterprises at this stage,the most obstacle to their listing is the strict domestic listing standards,which makes the Internet consumer finance enterprises in China go abroad to seek listing.On October 18,2017,Qudian Inc.was listed on the New York Stock Exchange,becoming the third Chinese Internet consumer finance company listed in the United States after Yirendai and China Rapaid Finance,and also the largest Internet consumer finance company with the largest IPO financing amount.This paper selects the case of Qudian group’s overseas listing as the research object,adopts the methods of literature research,case study and financial index,first introduces the development of the Internet financial industry in which Qudian is located,then explains the basic situation of Qudian from the development process,business model and business data of Qudian,and from how to build vie structure of qudian to the success of IPO,the whole process of Qudian listing abroad is analyzed in detail.Through the analysis of the overseas listing cases of Qudian,on the one hand,it can provide reference value for similar Internet financial enterprises to go overseas listing,on the other hand,it can get whether going overseas listing can bring better development for enterprises and the problems that need attention in this process.In China’s Internet industry,it has been many years since the vie structure was listed abroad,but the Internet finance industry in which Qudian is located is not mature,the recognition of the U.S.investment market is not high,coupled with increasingly strict domestic regulatory policies,and the lack of investor confidence in the industry has led to a sharp drop in the stock price after the market.Combined with the experience of overseas listing cases of Qudian,enterprises should be rational in self positioning,not blindly choose to list abroad,and in the process of listing preparation,it isnecessary to reasonably use the strength of overseas professional institutions to avoid violating the regulatory red line of overseas capital market;Internet consumer enterprises that have successfully listed abroad should make reasonable use of hard won market resources,and their business operation must meet the regulatory conditions for the Internet financial industry in China.It is essential to strengthen their own strength.