Study On The Spatial Spillover Effect Of Tourist Flow Based On The Customer Market Segmentation

In an open economic system,the factors that affect the development of regional tourism are no longer only determined by the interaction of their internal economic factors,but also influenced by the level of tourism development in other regions.This phenomenon manifests as the spatial spillover effect of tourism activities.Against this background,the paper focuses on the problem of the spillover effect of tourist flow space based on the market segmentation.Taking guangdong province as a case study,the introduction of spatial econometrics model to construct conforms to the tourism industry characteristics and the spatial lag model,this paper studies the purpose of revealing the influence of tourism flow influence factors of spatial spillover effect and with tourism market segmentation based on tourist flow characteristic of spatial spillover effects.We got the following conclusions from this study: there is a significant spatial spillover effect of the tourism flow in Guangdong province,which is obvious in the competition substitution effect.The spillover effect of tourist flows in different source markets is significantly different.The macro-economic circle is an important factor affecting the spillover effect of tourism.Tourism resource endowment,the reception facilities,opening to the outside world and tourism environment is the development of the tourist flow between the city and interaction of important facto.The tourism in Guangdong province is located in different cities,and there is an imbalance in tourism development.According to the above conclusion,the corresponding Suggestions are put forward.