Research On The Content Quality Of Digital Audiobooks In China

At present,the pace of social life and work continues to accelerate.It leads people have more and more difficult with keeping read books with their eyes because busy work and life occupy a lot of time.Under this circumstances,the generation of digital audiobooks makes it possible for people to listen to books with their ears.This revolutionary change in the way of reading has had a huge impact on traditional reading method.It also makes vocalization becomes an inevitable trend of publication transformation.With the popularity of mobile internet and the multi-platform development of various new media,digital audiobooks quickly have a group of loyal users in a short period of time.The rapid rise of the audio publishing industry makes it quickly become a pivotal part of China's digital publishing industry.However,as the number of digital audiobooks increased,the content quality of digital audiobooks hasn't been improved synchronously.The varies quality affects audience's confidence in digital audiobooks and brings serious obstacles to the development of the audio publishing industry.Therefore,we must take corresponding measures to change this situation,in order to create a healthy development patterns for the audio publishing industry.This article focused on the content quality of digital audiobooks.Several research methods have been used in this article such as literature analysis,experiential summary,interview,comparative analysis,and case analysis on the basis of Total Quality Management Theory(TQM)and Gatekeeper Theory as well as the Theory of Publishing Value.The author sorted out the content quality problems of digital audiobooks and analyzed many factors which could affect the quality of content so as to find the root cause of content quality problems.Apart from this,the author also analyzed and summarized the practical experience of a special company that can be used for reference and practice by other players in this industry.These measures could help the author explore some methods and countermeasures to improve the content quality of digital audiobooks.This article started with an analysis of the present situation of content quality of digital audiobooks in China.It concluded that the digital audiobooks mainly have content quality problems such as poor topic selection,insufficient knowledge and rough production at this stage.Secondly,in connection with existing issues,the article tried to locate the key elements that restrict the content quality of digital audiobooks from its production link for the purpose of finding out the crux of the content quality issues and accordingly finding the solutions to improve the content quality.The article pointed out that the root causes of the content quality problems of digital audiobooks mainly lie in low quality awareness,imperfect internal management systems,and lack of government supervision.Finally,based on the previous research results,the article proposed some specific strategies for improving the content quality of digital audiobooks.From the perspective of full participation,we should strengthen quality awareness,cultivate a high-level content checking team,expand the external monitoring channels,establish reader feedback systems,and clearly quality responsibilities.From the perspective of overall control,it is necessary to improve the internal supervision system consists of the creator cultivation system,content grading review system,content grading system,and regular inspecting system that runs through the entire process.From the perspective of comprehensive supervision,the administrative departments should speed up the improvement of relevant laws and regulations and formulate various relevant standards to provide legal support and operational specifications for ensuring the content quality of digital audiobooks.