Research On The Presentation Of Blockchain Information Based On Cognitive Experience

As an emerging technology,blockchain has been supported by national policies.Most people's understanding of blockchain is limited to the underlying technology of Bitcoin.With the continuous development and application of blockchain technology,more and more people hope that blockchain can be known to the public.This article uses the development of information visualization and graphical interfaces to explore the visual presentation of blockchain data to achieve accurate,efficient,clear and understandable transmission of blockchain information to users.By analyzing the underlying data elements of the blockchain,the characteristics of the blockchain data are extracted to obtain the data types that can be encoded.Through the analysis of the current information services of the blockchain to understand the market status of the blockchain and the public's cognition,as well as the analysis of typical cases,it provides ideas and relevant basis for the design of blockchain information presentation.This article uses literature research method,case analysis method,system analysis method and comparative analysis method to summarize the existing knowledge points.Based on the popularity of blockchain technology,a blockchain information presentation design centered on cognitive experience was constructed.It also analyzes specific andfeasible design strategies from three aspects: visual experience layer,behavior experience layer and emotional experience layer.Taking the blockchain browser as an example,combined with the characteristics of cognitive psychology,the blockchain information is transmitted in a way that is easier for users to understand and accept.