Research On Optimization Management Of Enterprise Supplier Relationship Based On Opportunistic Governance Perspective

Since the 1980 s,the deepening of economic globalization,trade integration,productivity continuously development unprecedented development and information technology,enterprises are facing increasingly complex market environment,the competitive level,the distribution scale increased as the competition is no longer a simple enterprises and between enterprises,but has gradually evolved into the competition between supply chain and supply chain.The management of supply chain and the integration of supply chain reflect the core competitiveness of enterprises.And supplier management as one of the most notable part of the supply chain management,as the foundation of companies throughout the supply chain can work well,the level of supplier management will directly affect the enterprise in cost,delivery,quality and service,and other aspects of the weigh and tendency,and to maintain customer relationship could also effectively promote role,affecting the balance of the whole supply chain and stability.Enterprise A in the industry belongs to the electronic products market,the market demand changes quickly,lead to enterprise cannot too much raw material inventory,at any time according to market demand changes quickly go shopping,most of the procurement is urgent demand,therefore,from the supply side,suppliers are generally not emergency response,bring challenges to the subsequent procurement execution;From the demand side,A supplier relationship management of enterprise existence supplier change frequently,the lack of long-term cooperation of suppliers,and suppliers is various,small batches,each supply enterprises and the supplier information communication is not smooth,the prevailing opportunism in the reality of cooperation,the serious influence the sustainable development of enterprises,so for A corporate governance problem of opportunism in study is very valuable.In this paper using the theory of supplier relationship management,opportunism theory,governance theory research results,starting from the opportunism behavior causes and governance,to opportunism behavior between the enterprise and the supplier are analyzed,and put forward the optimal management advice,and of the opportunism behavior on demand within the enterprise A governance made the optimization scheme.In conclusion,based on the practical level to reveal enterprise A supplier relationship management(CRM)with the deep reason of opportunism,establish preventive measures for opportunistic behavior,to formulate management solutions,in order to improve the situation,improve the competitiveness of the enterprises.In the theoretical level,deepening the research on the opportunism of semiconductor industry,guide the decisions of the same industry enterprises in supply chain management depth to consider the effect of opportunism,make management decision more reasonable and scientific.