Research On The Framework Strategy Of People's Daily Entrepreneurial Report(2006-2017)

In recent years,with the advent of emerging things such as shared economy,020 and virtual reality,the term "business start-up" has gradually appeared in people's daily lives.In particular,under the party and the government's call of "mass entrepreneurship and innovation" policy,a large number of innovators and entrepreneurs have also emerged like mushrooms.People's Daily,the newspaper administered by the Communist Party of China,bears the important task of guiding public opinion,its reports on entrepreneurship news reflect the state's and society's attitude towards entrepreneurship,as well as the trend of China's national economy and policies.This study,with the combination of news framework theory,using the methods of content analysis and text analysis,combs People's Daily's entrepreneurial reports from January 1,2006 to December 31,2017.First,the study presents the basic characteristics of entrepreneurial reports and the entrepreneurs' media image from 2006 to 2017.The study found that the number of People's Daily ' s entrepreneurial reports has increased year by year,and news themes of the country ' s support for entrepreneurship and entrepreneurial characters' stories have attracted the most attention.At the same time,the media image of entrepreneurs is more diversified:entrepreneurs originating from Post-90s and migrant workers get the most attention,highly educated entrepreneurs are also emerging,at the same time,the tertiary industry,represented by high technology and the Internet,is gaining momentum.Secondly,the study divides entrepreneurial reports' news frameworks into four categories:the description framework which defines and clarifies the basic issues of entrepreneurship,the attribution framework which summarizes the entrepreneurial motives as well as the causes of entrepreneurial success and failure,the conflict framework which presents entrepreneurial problems and difficulties,and the solution framework which contributes to entrepreneurs' difficulty-overcoming.At the same time,according to entrepreneur's spiritual characteristics,behavioral characteristics and social characteristics,entrepreneur ' s media image is classified and summarized.Afterwards,this paper analyzes the reasons for the formation and evolution of the People' s Daily' s entrepreneurial reports ' news framework from the perspectives of political orientation,economic drive,social culture,and the media itself.Then,this study puts forward the deficiencies and reflections of People's Daily's entrepreneurial reports:the trend of "focusing on propaganda rather than communication",the incomplete and unbalanced reports ' main body as well as the labeling description of entrepreneurs,the unbalanced distribution of the overall report tendency as well as the lack of negative entrepreneurial reports.With regard to the above-mentioned deficiencies,this paper provides strategic guidance from three perspectives:discourse supervision,discourse expression and discourse balance,with a view of providing references and suggestions for macro-level policy change and micro-level media construction.