A Study On The Use Of Digital Illustration In Public AIDS Prevention Messages In Universities

With the popularity and widespread use of mobile Internet devices,modern society has entered the era of new media,and with the formulation of the Action Plan of China’s Thirteenth Five-Year Plan for Combating and Preventing AIDS,as well as the increased risk of HIV infection among university students in recent years,the actual situation of university students becoming a high-risk group for HIV infection,it is particularly important to disseminate knowledge on HIV prevention.The We Chat public number,which relies on innovative digital illustration design,can effectively enhance the attractiveness and infectious power of HIV prevention health education in colleges and universities,enhance the effectiveness of education and put forward new requirements for HIV prevention health education in colleges and universities.The thesis is divided into six chapters and three sections,the first section is the introductory section of the thesis chapter 1,which describes the research background,purpose and significance of the selected topic,the current state of domestic and foreign research.The author found that the study of the use of digital illustration in the public numbers,including its stylistic characteristics,is not deep enough and has certain limitations,and there is the possibility of more in-depth research.Chapter 2 summarizes some theoretical results on the concept of digital illustration and the communication characteristics in the new media era,and analyzes the communication characteristics of digital illustration.Chapters 3 and 4 combine the author’s survey and analysis on the level of knowledge of university students about AIDS,summarize the required knowledge points on AIDS prevention,create a script for a public number article,and carry out a series of pre-creation analyses according to the author’s painting style,exploring the connection between digital illustration and We Chat public number,one of the online media,and its performance in the design,as well as analyzing its feasibility and scientificness in AIDS prevention public number,laying a theoretical foundation for post-creation.The third panel includes chapters 5 and 6 of the thesis.Chapter 5 is on the inductive analysis of the preliminary stage,applying digital illustration to the public number of the university against AIDS,elaborating the visual VI system design of the public number,image design,as well as the title illustration design of the article,article illustration design,typography design ideas and methods.Chapter 6 is a summary of the full text and an outlook on the research: digital illustration has more possibilities to explore in the Aids Prevention Public.