| At present,China’s urbanization is still in a stage of rapid improvement.Its transformation and development is facing severe external challenges and urgent internal requirements.Urban and rural contradictions and other issues are increasingly prominent.The transformation of urbanization from speed to quality has become an inevitable trend.The development of new urbanization and the universal attention to the protection and inheritance of history and culture have brought new historical opportunities for the sustainable development of ancient towns.Starting from the perspective of the ancient town cluster tourism destination,the historical and cultural changes of the Xiangjiang ancient town group in Wangcheng are analyzed,and the cultural ecological texture is discussed,which helps to grasp the cultural characteristics of the ancient town group and the tourism value of the cultural heritage.It is also beneficial.Exploring the adaptive development strategy of ancient towns under the background of urban and rural planning and new urbanization.The historical changes of the Xiangjiang ancient town group in Wangcheng can be divided into six stages: settlement,ancient towns,water transport,industrial and commercial prosperity,successive turbulence,and ancient town rejuvenation.The cultural changes are respectively represented by the convenience of water transport and the prosperity of Qiaokou fish culture,clan culture,Feng Shui culture,Jinggang trade culture,market culture,early financial culture,Tongguan ceramic culture,assembly culture,red culture,Xinkang opera culture,wine culture,book calligraphy culture and Ding Ma Shi culture;ancient town group history The main influencing factors of cultural change are waterway traffic transformation,population mobility and macroeconomic regulation.The cultural characteristics of the Xiangjiang ancient town group in Wangcheng can be refined as “open and inclusive,inclusive” “Dare to be first,smart and flexible” “exquisite and pragmatic,mysterious and romantic” “resolute and tough,loyal and fearless” “cultivating culture,respecting teachers and teachers” “brothers are respectful,respecting the old and loving the young” and so on.The characteristics of tourism resources of Xiangjiang ancient town group in Wangcheng can be expressed as rich in layers and complete in type;the combination of types is good,the foundation is deep;the spatial distribution is orderly,and the industrial background is superior.Its tourism development has insufficient development of characteristic products,the tourism industry benefits are not prominent,the management system of tourist attractions is not clear,and the level of tourism public service and operation management needs to be improved.The reason is that the cultural tourism resources are not fully explored,the property rights of tourism resources are not clear,the interests of tourism development are unbalanced,and the awareness of sustainable development is weak.In order to seek sustainable and high-quality tourism,Wangcheng Xiangjiang Ancient Town Group should focus on four aspects: historical culture excavation and protection,distinctive display and tourism image positioning,cluster linkage and dislocation development,and new urbanization strategy and rural revitalization strategy.The corresponding measures. |