Research On The Platform Development Of Folk Musical Art Festival In Majie Village From The Perspective Of Cultural Industries

The ancient Majieshuhui is a "Folk Music Festival" and a folk temple fair.The contemporary Majieshuhui is not only the distribution center of Henan Opera products,the supply and demand platform,the trading venue,but also the production and dissemination platform of Opera content,or the creative transformation and innovative development base of Henan folk art.Since Ming and Qing Dynasty,the Majieshuhui has been in full prosperity.However,the modern Majieshuhui is gradually declining.Thanks to the local government of Baofeng County and even the support of the country and the persistence of folk artists,Majieshuhui is gradually showing a trend of renaissance.But after research,the trend of prosperity and difficulties exist simultaneously in Majieshuhui.In view of its roots,the farming society has been transformed into a modern industrial society and an information society.The Henanzhuizi and the Dagushu rooted in the farming culture are difficult to adapt to the modern society.The social change has led to cultural changes.Today’s mass culture products are increasingly rich,and the cultural market demand is diversified.The cultural products such as Henanzhuizi and Dagushu are single in form,the content of the lyrics is relatively old,and the expression can not catch up with the network information society.The way of communication still depends on the scenic performance too much.The trend of modern culture has impacted traditional culture.The living space of folk art culture has been compressed.The new era of Majieshuhui gets many opportunities.The implementation of the rural revitalization strategy will change the situation of rural hollowing out.The future state of returning hometown entrepreneurship and talents,rural and cultural prosperity will bring rare development conditions for Majieshuhui,which is rooted in the local society.In the creation of the literary content of the Majieshuhui,combining with the characteristics of the era of modern fragmented time,the production and exhibition of shorter,more exquisite and powerful performances are to facilitate the presentation of a complete story for consumers in a short time.The innovation and formal creation of the art content attracts the attention of consumers,enabling consumers to understand the art more deeply.In aspect of cultural market,the sub structural reform of the supply of rural cultural products,the Majieshuhui not only uses e-commerce platforms to display Henan Opera programs,but also changes the supply content and methods of Opera programs.The Majieshuhui has undergone cultural changes and modern transformation,which has innovated the traditional connotation of the art program.Not only is the Majieshuhui a classical place for an ancient cultural economy,but also it is a gathering place for modern cultural products and a platform for supply and demand.However,it is urgent to realize the rebirth of the Phoenix in the new era from the perspective of cultural industries.