| The ever-changing communication technology and the ubiquitous information network have become an important factor in the advancement of the times in the prelude of the third industrial revolution in the 21st century.Low carbonization,intelligence,integration,and flattening have become the development trend of human production and life,and have become the demand and orientation of media evolution.Since the we media is the product of the rapid development of the digital age,it has been widely used as a new application model with its individuality,low threshold and strong interaction[1].By using the characteristics and advantages of we media to integrate traditional cultural content into it,it can make its presentation more diversified and more efficient and convenient in communication efficiency.The Silk Road artifacts referred to in this article refer to the valuable historical relics left by the cultural exchanges between China and the West on the Silk Road formed in the 2nd century BC.This topic analyzes and considers the cultural value of Silk Road cultural relics and the perspective of we media communication,and expounds the promotion effect of we media on the dissemination of knowledge related to Silk Road cultural relics.First of all,from the definition of we media,the characteristics of the we media itself are analyzed.Through the research of media cases,the author analyzes the creative methods of we media works,and summarizes the status quo and elements of we media works.At the same time,the author analyzes the current status and trends of animation works in the media environment.Based on the above,the creative characteristics of the we media works and the new aesthetic forms existed.The subject will use the creative characteristics of the media and we media works to merge into the creation of Silk Road cultural relics,and analyze the advantages and performance methods of the media in the creation of Silk Road cultural relics.Combining animation expression techniques and storyline in we media works of creative practice of Silk Road relics,Silk Road historical culture can be presented lively as well as promotes inheritance and development of traditional culture on the basis of new media. |