A Study Of Enhancing The Influence Of Chinese Culture Along The Route Of "Belt And Road"

In today’s world,culture,as an important part of a country’s comprehensive strength,has been highly valued by most countries.Those who can seize the opportunity to occupy the main position of culture will be in a dominant and invincible position in the international community.For a long time,due to various historical and practical reasons,Chinese culture has insufficient influence and lacks identity in the world,which results to a huge dilemma in terms of external communication and dissemination.How to better disseminate Chinese excellent culture and improve international influence has always been a difficult problem for us to think about.The “Belt and Road” strategy has provided us with new opportunities and platforms.As early as in ancient society,the Chinese nation exchanged Chinese culture with foreign countries on the Silk Road and China’s coastal areas,spreading the unique charm of Chinese culture to the world and creating the Chinese prosperity.Today,to explore the trajectory of history,we need to deepen cultural exchanges and enhance the international influence of culture under the opportunity of “ Belt and Road”.This paper combines literature research method,interdisciplinary research method and comparative analysis method to carefully review the official document reports and data to clearly understand the current research status at home and abroad.Based on the combination of the history and reality of the cultural exchanges,it summarizes the achievements and shortcomings of China’s cultural external communication under the “The Belt and Road” strategy,and analyzes the strategic opportunities and internal and external challenges to further enhance the influence of Chinese culture along the international and regional levels.This paper puts forward some suggestions from Chinese culture’s external communication,communication content,strategic planning and specific communication methods to help relevant countries correctly understand and regard China’s development and the “Belt and Road” external strategy.In this way China can realize the commonwealth of the people and better enhance the international influence of Chinese culture and promote the common development of countries along the route.