Study Of The Ethical Problems In Creative Culture

Originated from the creative&cultural industries,creative culture is a new type of subculture featured with cultural creativity.It is the sum total of the achievements of material culture,institutional culture and cultural ideologies created through creative practices that integrate the creativity of the subject,the objective means such as science and technology,capital and market as well as some key elements of cultural production under new social-historical conditions.While taking creative culture producers as its subject,and culture capital its generating force,creative culture operates in the cultural life of the society.It is also characterized by the commonality of its products,its scientific production process and the demonstrative influence of its subject.The ethical problems of creative culture mainly fall into two categories:those related to the object,namely,the cultural and creative products,and those related to the subject.The former take the forms of copyright infringement,piracy,fake advertisement,internet rumors,news blackmail,pornography,etc while the later are reflected in dishonesty,distorted values,and sex-gambling-drug-related illegal practices.Lying behind these problems are the ethical conflicts between public and private interests and those between the sublime and the vulgar.Economically speaking,the ethical problems in creative culture are the results of capital’s intervention in creative culture.Despite the positive influences of capital in creating culture and promoting human development,it also sows hidden worries for ethical conflicts and moral risks.It can destroy culture,and lead to human degeneration in all aspects,which is both the negative aspect of capital and the direct cause of ethical problems.On the other hand,the time-space compression and cultural transformation in the rapidly changing society also cause the changes in ethical basis,which becomes the social cause of ethical problems.Hence the solution of the ethical problems in creative culture can only be based on reflections and criticism.The first step is to establish a value standard by which the culture capital works,take and develop the advantage of culture capital,guide the direction of capital,regulate the disadvantages of capital expansion,shape and create cultural and creative products with Chinese characteristics.The second step is to set up the ethical regulations for cultural and creative products.In the process of strengthening the ethical regulations,traditional ethical resources should also be transformed for modern purposes.Finally,attention should be given to the human integrity of the subject,namely,to reconstruct the order of the soul,to break human bondage,to make efforts from the sources of creative culture and to realize the ultimate healthy development of creative culture.