Research On The Growth Of Dongrui Construction Group Based On Strategic Alliance

As a large-scale construction enterprise,Dongrui Construction Group Co.,Ltd.has made full use of its advantages and strengths in participating in market competition and made use of technological and managerial innovations,and has gained a certain position in the competition.However,with the expansion of the company’s business scale in recent years,it is also beginning to face new problems and challenges.On the one hand,there are big but not strong problems in the main business areas of enterprises,and their competitive advantages are not obvious,even in the process of bidding in the local market,they will lose to foreign enterprises.On the other hand,although this company has entered many business areas,it has realized diversified development.But in these business areas,growth is slow and competitiveness is not strong.How to achieve the sustainable development and growth of the company in the fierce market competition has become a key issue for Dongrui Construction Group.This paper studies the growth of Dongrui Construction Group from four aspects.Firstly,it analyses the general situation and environmental conditions of Dongrui Construction Group,investigates the general situation of international and domestic construction market,analyses the strengths and weaknesses of Dongrui Construction Group itself,external opportunities and threats,and discusses the growth strategy of Dongrui Construction Group and the construction of strategic alliance.Necessity and feasibility.Secondly,it studies the construction of strategic alliance of Dongrui Construction Group from the perspectives of partner selection methods and types of strategic alliance.Thirdly,the operational mechanism of the strategic alliance of Dongrui Construction Group is studied in terms of its operational principles,incentives and constraints,conflict resolution and stability.This part establishes four principles for the establishment of strategic alliances,puts forward suggestions on Incentive and restraint mechanisms,analyses the possible causes of conflicts within alliances,and puts forward countermeasures.Fourthly,the strategy of Dongrui Construction Group to achieve enterprise growth relying on strategic alliance is studied.The strategy of Dongrui Construction Group to achieve enterprisegrowth relying on strategic alliance is analyzed from three perspectives: supplier alliance,EPC strategic alliance and innovation strategic alliance.This paper divides the supplier strategic alliance into three stages: basic alliance stage,executive alliance stage and strategic alliance stage,and analyses the impact of these three stages on the functional growth of Dongrui Construction Group.Then it analyses the current situation of the development of Dongrui Construction Group’s EPC strategic alliance and the way of enterprise scale growth relying on EPC strategic alliance.Finally,it discusses the impact of innovative strategic alliance on Dongrui Construction Group.The promotion of the growth of construction group.