Research On Business Strategy Of The Component Manufacture Business In A Company

Smart manufacture is fused by information & communication technology and advanced manufacture technology.It has the function of self-sense、self-learning、self-decision、self-executing、self-adaption and it is a new manufacture model to penetrate the all process of manufacture such as design、manufacture、management and customer service.In the recent years no matter international affairs and the police of china smart manufacture is hot spot.This research article takes A group company,which has component manufacture department,as the research object.The article analysis the business of component manufacture and try to get how to match the outside operation environment and industry development environment.Then find what is the suitable business development strategy to make the business rapidly development.And getting the best result to compete in the component manufacture industry.This paper analysis the macroscopic environment,industry environment and the component manufacture business status.Meanwhile,this article studies how to do a good job in strategic situation in the future chance and challenges of manufacture business development,matching its inner advantages and disadvantages.When analysis the business it bases on the related theory and analysis tool of strategic management,Such as PEST、Potter’s Five Force Model、SWOT Analysis、QSPM Matrix and so on.According analysis the inner and outside operate situation of manufacture business it suggest the strategy is growth strategy and focus on high differentiation business.The content is combining with the advantage of tooling brand supply the high differentiation component manufacture and using the one-stop manufacture advantage to supply the component part for the industry customers.This article sums up the safeguards for the development strategy in the aspect of technology、service and staff capability.Hope the result of the research can be useful for A company.When it get the right strategy A company manufacture business can grasp the chance of the smart manufacture “made in China 2025” strategy and have a rapid development.