Research On The Development Strategy Of ST Waterpro Of Co.,Ltd.

Since the late 1990 s,real estate development and great development of infrastructure projects,led to the building materials industry in the field of synchronization,as part of the building materials industry,waterproof building materials industry has seen explosive growth,its vigorous type expansion has attracted more and more investors to enter.Become an important industry rise under the market economy,and even become the backbone industry in many parts of,in the process of continuous local growth plays a major role.But because the building waterproofing industry development too fast,the barbarization of enterprise development,pattern of extensive and evil people mixed up can lead to the development of industry process,mud and sand flow together,vicious competition,enterprise development abnormal industry concentration degree is low,high product quality complaints,engineering,housing leakage rate has become one of the most popular field of people’s livelihood.Waterproof construction enterprises how to view in this case are suitable for their own development company strategy in order to keep the company in the future market competition will stay ahead,more comprehensive advantage is the enterprise facing a major issue at this stage.Based on the ST waterproof co.,LTD as the research object,the integrated use of modern strategic management theory,the saite waterproof co.,LTD.The future development of strategic analysis and design.This article first introduces the strategic management research status at home and abroad and the basic concept of strategic management,and more than in the strategic management theory based on the introduction of a PEST analysis model,porter five analysis model and SWOT analysis model and so on several main analysis model and a tool of strategic management,the company’s strategy for subsequent provides a solid theoretical support.Secondly,the system analysis to study the company’s internal environment and external environment and industry environment.Through the analysis of the macro environment of the enterprise and industry environment,reveals the opportunities and threats faced by firms.Again in the enterprise organization structure and human resources management,financial management ability and so on,on the basis of in-depth analysis,attributed the company’s strengths and weaknesses,and then using IFE,EFE,SWOT matrix and QSPM matrix,the opportunity and challenge,advantage and disadvantage for the development of the company has carried on the system summary,choose choose the most suitable for the company’s strategic mode,to develop and implement the strategy of the company to provide the scientific basis.Finally,the implementation of the strategy should be,to study and put forward the thinking and safeguard measures of the system.In this paper,the research results,for the future development of ST waterproof co.,LTD.Has an important guiding role,for the rest of the industry building waterproof related business enterprise’s strategic management,development,also has good reference value.