China's Research On The Factors Affecting The Export Of Proprietary Chinese Medicines In ASEAN Countries

Chinese patent medicine has a long history of use.It has been recorded in "A Handbook of Prescriptions for Emergencies" from Jin Dynasty,and it is an important carrier of traditional Chinese medicine.Although the export of Chinese medicine products is growing rapidly,the export of Chinese patent medicine is constantly shrinking.Therefore,this study will subdivide Chinese patent medicine from traditional Chinese medicine products,and select its important export market,the ASEAN market,for research.ObjectiveFirst,we intend to analyze the customs data to find the current situation of Chinese patent medicine in the global and ASEAN markets,and understand the influence of the economic and cultural environment.Second,through the literature analysis of ASEAN and ASEAN key countries’ drug administration laws and regulations,we study the pharmaceutical administration environment of Chinese patent medicines in ASEAN.Third,we intend to get an objective evaluation of the influencing factors of Chinese patent medicine export to ASEAN through multiple regression analysis.Finally,we find the factors that influence the export of Chinese patent medicines to ASEAN through qualitative and quantitative methods,and put forward corresponding export strategies.Methods(1)Data analysis:through the analysis of customs data,including the overall export trend,the distribution of import countries,the distribution of export provinces in China,the comparison of export varieties,we intend to grasp the present situation of the export of Chinese patent medicines to ASEAN and find the influence of the economic and cultural environment.(2)Literature research:through the study of the ASEAN official network,the official network of the Singapore Health Sciences Authority,the official network of Indonesia National Agency of Drug and Food Control,the official network of Malaysia National Pharmaceutical Regulatory Agency,and the relevant literature,we obtain the policy environment of Chinese patent medicine in the ASEAN region.(3)Multiple regression analysis:through multiple linear regression,the indexes of economy,politics and culture are incorporated into the explanatory variables of the regression equation,and the importance of the these factors is measured.ResultThe export structure of Chinese medicine is seriously unbalanced.In 2016,the export volume of proprietary Chinese medicines accounted for only 6.6%of Chinese traditional medicine products.ASEAN is a high quality market for Chinese patent medicine exports,the proportion of exports is stable,about 17%,and export prices are higher than the world average.The main markets are concentrated in Singapore,Malaysia,Vietnam,Indonesia,Thailand.The export of Chinese patent medicine to ASEAN is related to the domestic economic,cultural and political environment,including medical and health needs,the number of Chinese population,regional advantages,variety advantages,ASEAN integration process,and the regulatory environment of various countries.From the results of the empirical analysis,the policy factors are the most important factors,followed by the cultural factors represented by the common boundary and the Chinese population,and the demand of the export market and transportation cost are at the bottom.Conclusion and suggestionThrough the summary of the influencing factors,we have got the relevant export strategies.(1)Government should promote the exchange of laws and regulations and strategic cooperation between CFDA and the ASEAN drug supervision institutions:to build a platform for drug administration communication with the ASEAN drug supervision institutions;the government guides enterprises to carry out scientific research and investment cooperation;to participate in the related affairs of the international medical and health organizations;to build a basic research database and a standard system of Chinese medicine;to improve the channel of fund support.(2)Industry should integrate the resource:enterprises can develop a business alliance of ASEAN Chinese patent medicine together to exchange information,and establish an industry publicity platform.(3)enterprises should upgrade export strategy:to bypass the technical barriers through cross-border investments and scientific research cooperations;to innovative marketing strategy by promoting the high quality Chinese patent medicine products with a good price,and constructing private distribution channels;to strengthen the publicity of traditional Chinese medicine culture by establishing culture and academic promotion platform,enhancing the promotion of cultural media,and making full use of the advantages of Chinese.