The Research On The Marketing Strategy For The Genetic Diagnosis Market Of BGI Genomics Co.,Ltd

Biological industry is a sunrise industry in the 21st century.As an important part of biological industry,there will be more rare development opportunities in the genetic diagnosis industry.The support of national policy,the rapid development of economy and the reformation of various social system will provide a great space to genetic diagnosis industry.However,with the expanding market capacity,more and more potential competitors enter the genetic diagnosis market,which increases competition in the market.Therefore,it is particularly urgent to improve the market marketing strategy for genetic diagnosis enterprises to adapt to new environment.Embarking from the market environment,this thesis maily discusses the marketing strategy formulation and implementation of BGI Genomics Co.through analyzing the macro situation of genetic diagnosis industry and the status quo of industry development,and describing the advantages and disadvantages of BGI Genomics Co.The thesis is divided into four parts.The first part introduces the background,research methodology and practical significance.The second part analyses the business environment of BGI Genomics Co.,from macro and industrial perspective and the interior environment of BGI Genomics Co.,showing the current situation and resources advantages of BGI Genomics Co..The third part discusses the marketing strategy choices from market,product,price,channel and promotion,which takes strategic target and business environment and resources advantages into consideration.The fourth part is the execution of these marketing strategies,explaining the implement approach and safeguards and the expected effect.Even though this essay only examines BGI Genomics Co.,those problems facing BGI now are also troubling every other companies in the genetic diagnosis industry.The academic results of this essay can also provide guidance for other genetic diagnosis companies.