Font Size: a A A

Study On The Development Strategy Of Eternal Asia Supply Chain Co.Ltd

Posted on:2018-12-09Degree:MasterType:Thesis
Country:ChinaCandidate:J H ZengFull Text:PDF
GTID:2359330542953643Subject:Senior Management Business Administration
Abstract/Summary:PDF Full Text Request
With the advent of the era of knowledge economy,supply chain management has become an effective way to improve the efficiency of enterprises.Under the influence of the theory of supply chain management,enterprises transfer from the traditional internal vertical management mode to the joint horizontal management mode,and in future the business competition is no longer the one between enterprises but the one between their supply chain.In the supply chain,the extended enterprise composed of the upstream and downstream vendors not only considers how to provide the right product to the end users,but also considers the product adaptability to the process from demands to markets.Supply chain management runs through the entire industry,it is necessary to manage and develop the company with the guidance of the long-term strategic planning.Throughout the current supply chain companies,they actively carry out the management based on their strategic objectives,persistently adjust it with the current economic and competitive situation,improve adaptability and the competitiveness and regularly strengthen the company through the system capacity so that to promote the overall management level.Eternal Asia Supply Chain Co.,Ltd.(hereinafter referred to EA)is the first listed supply chain enterprise in China.Since its establishment in 1997,after nearly 20 years of development,its business has covered IT,communications,machinery and equipment,medical,cold chain,home appliances,FMCG,chemical,clothing and others,and provide the supply chain service to more than 100 companies of global Fortune 500 and more than 2,000 companies well-known domestic and foreign enterprises,including Cisco,P&G,Philips,Nestle,Bosch and other global Fortune 500 companies which are its important partners.With the progress of the global economic integration process,the development of the global buy and sell service has become a business consensus.As a one-stop supply chain management service leader,EA fully takes the advantage of the operations of global network,the advanced information system,the financial strength,the professional team and etc.,with the basis of the integration of the intelligence and resource,rolls out the integrated services so that to create a global supply chain service supermarket.This paper mainly elaborates the main work of EA’s strategic planning in the new period.Through the mature cooperation experience with the enterprises of global Fortune 500 and the advantages in terms of the procurement platform,the logistics platform,and the sales platform,EA completely integrates the business flow,the thing flow,the information flow and the capital flow to help enterprises in the supply chain persistent in growing.In this process,EA has fulfilled a great achievement,and at the meanwhile,a modern O2 O supply chain ecosystem is taking shape.Therefore the company should carry out the strategic planning actively through the eight key steps such as external analysis,internal assessment,strategic positioning,objectives and product lines,functional strategic direction,ability,organization and execution,develop the overall strategic planning and ensure that strategic planning can be implemented,and thus ensure the target of strategic planning is achieved to guard the achievement of the company’s vision in future.
Keywords/Search Tags:Supply chain, Strategic management, Eternal Asia Supply Chain
PDF Full Text Request
Related items