The Organizational Structure Optimization Of Functional Departments In Shanghai HL Realty Agency Group

Realty agency is a young but prosperous industry in China,as the leading corporation in this industry,Shanghai HL Realty Agency Group is booming in recently years.When internet entered this industry,Group,on one side,suffered from the impact that internet caused to off-line substantial economy;on the other side,enjoyed the unlimited business opportunity that internet brought to on-line.Meanwhile,Group has been through some highly important inner changes such as merge and transition.Under such a complex circumstances,only the optimization of organizational structure within the Group can make the Group keeping its own advantages and facing the varied market.Shanghai HL Realty Agency Group has its own definition towards functional departments,it means all the departments besides which perform the brokerage service,including Finance,Human Resource,Administration,Transaction Management and etc.,the definition of functional departments in this thesis followed the definition in the Group.Organizational structure theories are the basic theory guidance of this thesis.Bases on the theory foundation,there operated a case study towards the organizational structure optimization of functional departments in Shanghai HL Realty Agency Group,along with the analyzation of the causes and problems existing in functional departments,optimization proposals and implementation measurements.This thesis can be divided into seven chapters,guide,theory foundation,and analyzation of current situation,analyzation of optimization,implementation measurements and conclusion.There is a deep analyzation of related factors which may influence the organizational structure of functional departments in Shanghai HL Realty Agency Group;systematically optimization proposals and suggestions.Focused on a series of actual problems since the blindness during the transition of Group strategy,stage of development and scale.Put forward proposals specific to the frame of organizational structure,departments,management hierarchy and scope,such as determine a certain manage pattern between the headquarter and branches;enhance the partnership between different departments;distinct clear obligation of position;so as to improve the manage towards branches,quality of mid-level management and all employees.The organizational structure optimization of functional departments can not only help with the fulfillment of strategy goal and service needs of Shanghai HL Realty Agency Group,but also all type of enterprises in realty agency.It can provide a practical reference of how they construct,optimize and implement own organizational structure.