Research Of Zisun Pharmaceutical Factory For Marketing Strategy

In recent years,with the advocacy and support to the big health industry from the government,the New Medical Reform puts forward the call with prevention focus,and the National Chinese Medicine bureau also makes it clear for the principle of medical guidance with preventive treatment of disease。 Especially with promulgation of the Traditional Chinese medicine law,the traditional Chinese medicine industry,acting as traditional medical care,has been known,recognized and got attention by the public.Traditional Chinese medicine has also played its unique advantages,which has led to rapid development of traditional medicine and related industries.As a traditional industry,the traditional Chinese medicine and beverage industry has a low threshold of entry,low concentration of products,relatively small scale of enterprises,and serious homogenizing products.In order to win better survival and better development for the enterprise in the environment of fierce market competition,the enterprises must have the base knowledge with clear understanding and clear development strategy to guarantee,starting from the marketing,and taking the advantages of excellent resource allocation to achieve sustainable development,ultimately achieve the marketing strategy with competitive advantage.Under this background,through the research on the marketing strategy of Chinese herbal medicine pharmaceutical of Zisun,this paper hopes to further expand the market of Chinese herbal medicine for the enterprise,to promote the marketing development,which helps to win the competitive advantage of enterprises and enhancement of the enterprisesThrough the review of importance marketing theories,this paper takes analysis on the industry of Chinese herbal medicine,and internal and external environment of Zisun;Identifies current advantage and disadvantage,as well as facing opportunity and challenge,by using SWOT analysis;Takes in-depth analysis for the target market of Chinese herbal medicine pharmaceutical of Zisun with STP marketing theory;Comes out the suitable marketing strategy and builds up the marketing system.At the same time,this paper requires to establish ensurance measures,including organizational protection of marketing strategy implementation,management mechanism and risk control for the marketing strategy of Zisun Pharmacy Company,which keep up with national policies,seize the opportunities for development of the market and maximize the advantages of the company.Through the study of marketing strategy on Chinese herbal medicine of Zisun pharmacy,hopefully this paper will provide supplementary and reference for the theory and practice of traditional Chinese medicine within the same industry,finally provide guiding value to the marketing decision and execution of the enterprise in the future.