Corporate Cartoon Image Digital Promotion Short Film

As a new type of enterprise image promotion,digital animated short film has been widely used in commercial activities.Digital animated short film has a relatively indepen-dent technical and professional characteristics,it has the dual attributes of technology an d art,and the digital animated short film that applied to the promotion of corporate ima ge also has commercial value.With the development of production technology and the ar rival of the era of new media,animation industry is facing tremendous development opp ortunities,compared with the traditional media,animation have more obvious advantages.Which makes animation attracts more and more attention.Animation appeared more and more in our life because of its own comprehensive and extensive application field,how to create both meaningful and fresh animation has also become a topic that more and more people concerned about.Based on the literature survey and the search of data online,started with the relatio nship between digital animated short film and the promotion of corporate image.then ma de the comparison of digital animated short film and traditional promotion of corporate i mage,through the analysis of the domestic and overseas animated classic cases,sums up the types and characteristics of the current digital animation used to the enterprise imag e promotion application,secondly summarizes the current domestic enterprise digital anim ation problems,finally explains the advantages of the animated short film used in the pr omotion of corporate image combined with some practical design.In the era of rapid development of digital technology,the traditional advertising has not been able to attract the attention of the public,in contrast,the digital animated short film has smaller limitations and more development.A good digital animation can be reg arded as a vivid image of the enterprise name card,using the digital animated film to p ublic company,could avoid the traditional modes,enhance the interests and affinity,in o rder to achieve better publicity.