Based On The Poems Of Taishan Tourism Gaze Research

Mankind has always been committed to the pursuit of a better way of life and healthy living habits,the emergence and development of tourism,to a certain extent,meet the needs of mankind,which is an important way to open the exploration of unknown things.With the rapid development of economic society,Tourists’ demand for cultural level is getting higher and higher,and the traditional sightseeing and leisure tourism can no longer meet the needs of tourists.The resorts with profound cultural connotation are more and more respected by the tourists,literary works as a reflection of real life,not only realistic and imaginative,but also readable,attract a lot of readers because of its unique presentation.Tourism gaze is the watch with power from the tourism subject to the tourism object,has an important impact on the tourist destination and tourists.Firstly,the article introduces research background,research significance,summarizes the research status of tourism gaze and literature tourism both at home and abroad,defines related concepts of tourism gaze and literary tourism,describes the theory of tourism gaze,semiotics,motivation and other related theories used in the paper.In this paper,taking the ancient Taishan poetry as the study case,using qualitative and quantitative methods to analyze the gaze symbols of tourists,gaze contents,and further explore the factors that affect the gaze behavior of tourists and the force of tourists’ gaze behavior on the tourists themselves and the tourist destinations.Through word frequency analysis software,we analyze the collected Taishan poems to get the relevant high frequency words and then analyze and integrate the high frequency words.Based on the six elements of reference tourism,the high frequency words are divided into four main categories: landscape attractions,environmental atmosphere,traffic conditions and historical figures,each of which contains other subordinate categories.Through the analysis of primary and secondary categories,the author draws the following conclusions: First,landscape attractions,the environmental atmosphere,traffic conditions,historical figures are the main aspects of tourists gaze,but the core of tourism gaze is the Taishan landscape attractions symbol;Second,the factors that affect the behavior of tourists gaze are multifaceted,political and natural factors are the main influencing factors.Third,the scope of Taishan scenic area is changing from ancient times to the present;Fourth,Taishan’s environment and culture need to be protected;Fifth,the tourists gaze behavior can promote the development of Taishan tourism.Finally,the following suggestions are put forward based on the influence of tourists’ gaze on Taishan tourism: First,strengthen the protection of Taishan culture;Second,create a wide range of Taishan cultural symbols;Third,intensify the propaganda of Taishan cultural symbols;Fourth,build a multi-element colored network publicity;Fifth,increase tourists activities with high participation;Sixth,enhance the emotion in publicity graphics,and promote the development of tourism in Taishan from protection,construction publicity and other aspects.