Study On The Content Operation Of Iqiyi Mobile Client

With the continuous development of mobile Internet technology,at the end of 2016,the number of smart mobile phone’s shipment in China reaches 14.5 billion,the number of intelligent mobile phone users scales up to 6.25 billion.The market of China’s mobile video keeps expanding and the market potential can not be ignored.Coupled with the popularity of Wifi in public places andthe rise of 4G network plus the popularity of large screen high-definition mobile phone have laid a firm material foundation for the rapid development of mobile video.The market prospect of mobile video client can be described as burning hot,more and more people join in the construction of mobile video client,expect to get a slice of profit from it.Along With the increasingly fierce competition,during the recent years,the mobile video industry is very turbulent.After all sorts of mergers,Youku Iqiyi plus Tencent video and Baidu video become the top four in mobile video industry.Since November 2016,Iqiyi firmly secured the throne of mobile video client industry,it’s success can not be separated from its ingenious means of content management.Not only Iqiyi has bought the copyright of high quality content such as TV series,variety shows and so on,but also developed its own star-fans interactive community named “Paopao” which assembled the people with same hobby and achieved good results.This thesis takes Iqiyi mobile client content operation as the research object,to study how it can win in the fierce market competition,and finally become China’s first film and television portal APP,and then puts forward some feasible suggestions for the development of China mobile video client content operation.The main content of this paper is divided into the following aspects: first,analyze and discuss the development status of Iqiyi mobile client;then make a detailed overview of Iqiyi mobile client’s content operation.This chapter is the core part of the article,we can make a comprehensive understanding of its content operation characteristics from the features of Iqiyi long video and short video,self-made drama,the construction of “Paopao” community,the activity planning from online and offline and other aspects.Finally,by summing up the success of Iqiyi mobile client content operation to make suggestions on the development of mobile video client content operation in china.The analysis of Iqiyi mobile client content operation can play a leading role in the mobile video client in China.It can provide some experience for the entire mobile video industry in content operation,so that it can find it’s own direction,and then promote the construction of mobile video client content faster and better.