Taking The Shopping Mall As A Medium And Reading The Space Text

Regis Debray thinks that the media circle has been for ages,and since there is a need to disseminate information,there is a media.In this sense,IKEA store is a medium of communication,and there are various forms of communication activities including peddling daily household goods and constructing our philosophy of life.Therefore,this research expects to make an Interpretation of IKEA store from the visual angle of communication,and tries to analyze the store space is how to be brought into the ambit of medium.Besides,IKEA store is how to play the function of medium and formulates the HOME imagery.Furthermore,this research may discuss what effect might IKEA's HOME imagery has on customers' cognition,space production and home practice.In order to solve the above problems,this research uses the research technique of participant observation and in-depth interview to collect experience materials.On the text frame,the article is divided into three sections.About the content logic,the IKEA home philosophy will be analyzed by the structure of objectivity,abstractness and practice.The first part is to analyze the space text of IKEA store.The home furnishing culture of IKEA has a worldwide influence,which comes from that IKEA captures people's psychological needs about home and takes full advantage of modern means of communication.In especial,IEKA's showroom design utilizes aesthetics and spectacle to create an experience tour including reality and imagination,and has the aid of showroom media to disseminate IKEA home philosophy,which spreading among the crowd.The second part will verify the influence of space communication from customers.They wander in the Home-theme covered passages of Paris in the 21st century made by IEKA,gazing and watching the spectacle of household goods,interacting with goods and responding to spatial information by experience and touch.With practical experience and abstract spatial imagination,they may apply the home philosophy according with their identity to daily spatial practice.Part three is the summary of previous two parts.The study finds that IKEA takes objective HOUSE and abstract FAMILY into the practical HOME.In IKEA store,space as a medium mainly appeared in three aspects,sensory stimulation,authority regulation and meaning production.Therefore,IKEA home philosophy spread widely by showroom media and is applied to the practical activity of individual home furnishing.Which is from IKEA to Home,and from IKEA mall to innumerable homes.However.in a sense,the showroom media of IKEA also hide cultural colonization and authority regulation,besides there are modelling and oppression in the space.The home philosophy advertised by IKEA has been a template of western modernity and ideal life.It has invaded most people's private life,and in this case,HOME can be standardly produced and become replicable.On the other hand,beyond the original demand,living represents everyone's values with the symbol of identity,style,taste,and so on.Which makes modern people lose a lot of freedom.