| With the rapid development of the network,more and more people search and collect health information through table PC and other devices.The transmission of health informa-tion has certain persuasion function,and the persuasion can apply to mobile health information.Therefore,this paper taking an APP,WeChat,as an example,to explore the persuasion of WeChat users and their behavior intentions.This paper takes Elaboration Likelihood Model and Technology Accept Model as the theoretical frame,and lists some bibliographies.This paper constructs WeChat user behavior change model which is 2(information quality)×4(the reliability of the source).There are two questionnaires:firstly,the pre-measured questionnaire.According to the answers in the pre-measured questionnaire,it will put the highest attention and controversy and the lowest correctness questions as a question in the formal questionnaire.,Then surrounding the questions in the pre-measured questionnaire and the relevant variables,according to the foreign scholars research about the mature scales of the research variables,and designs the formal scene questionnaire.This thesis used empirical study to analysis the relationship between variables.Accord-ing to the data results,this paper used the Structural Equation Model and regression to analysis the variables influence.It shows that perceived usefulness not only influenced by the quality,but also by the reliability of the source,at the same time the usefulness can influence accepting attitudes and behavior intention,and all of them are positively.What's more,age,personal relevance,and professional competence have an obvious significance regulatory effect on both information quality and perceived usefulness.This paper make some advices to improve the credibility of microbiological health information,hoping to make some theoretical contributions to the relevant medical departments sending health messages to guide users' intention behavior to change through WeChat. |
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