The Criticism Of Video Media From The Perspective Of Poetics

The present era is the era of media,the mass medias of communication,such as Internet,television,and mobile client,have already become the leading role of the new ideology.By Consumerism has become the main theme of media development,or the "Image" era,the development of media and market eventually formed an alliance in the process of consumption.The trends of perceptual consumption and image carnival result in literature's dissolution.Specific to the video media,video media brings the audiences new aesthetic experience different from the text era,but also with its intuitive,visual and entertainment features of the experience for modern social favor.It is based on this kind of image,sound,picture,scene and environment in the external visual impact of indulgence,leading to its development lack of literature literary,poetic,aesthetic and artistic aesthetic characteristics.In the face of the crisis of literature in the media age,the poetic nature of the media can only be put forward in the perspective of media criticism.Any kind of new technology has implicitly implied the emergence of a new culture from the date of birth.With the application and popularization of technology,a new way of thinking,behavior,life style and ideology will be transmitted,which will affect the development trend of human civilization.Nowadays,with the development of the visual media,people have been inevitably influenced by the media,and become the"media".It also objectively requires the reconstruction of the relationship between media and poetics,which shows the media's poetic position.This article will discuss from the following aspects.The first level focus on that modern society has entered into the social media with the development of media technology from media and media poetics.Media has a poetic media turn and become a new field to rich literary theory,by the interaction of Media discourse and media rights.The second level mainly try to explore the field of video media's cultural logic and video media criticism's value,focus on that the development process of video media makes the field to generate and the birth of video media criticism,through the interact of literature's medium and literary media.The third level is mainly to study the aesthetic standards of video media criticism.To makes an in-depth study of the literary,poetic,cultural and artistic features of the video media,and puts forward the possibility and necessity of reconstructing the literary field based on the semantics of video.The fourth level does try to fully understand the social reality that media really needs literature,through the metaphorical case analysis of the visual media's literariness.Try to find the essential aesthetic characteristics of visual media which has been lost through the inquiry of its poetics.Try to reverse the dissimilation that image and video instead of text and language.In order to establish the mechanism of criticism of literature communication and do research from its transmission characteristics of "across time and space",according to the principle of a sort of literary criticism and summarized from the communication field.Combined with the video media activities in our daily life,we deeply discuss the aesthetic characteristics of the video media.