The Appearance Molding Design Of 5T Loader From Changlin Company Ltd.

In recent years, the economy at home and abroad is developing rapidly, under the influence of the development trend and the national macro-control, the engineering construction developed a lot and the related construction machinery industry is developing at top speed day by day. As the earthwork construction machinery for construction engineering, loader plays an important role in engineering construction, the demand for loader in the market increases continuously. The demands of the market brought about fierce competition, especially in recent years, the world’s construction machinery continuous to be matured, the user’s consumer awareness is gradually matured, it is difficult for an enterprise to win only by advanced technology. Therefore, how to enhance the competitiveness of the product and the enterprise brand effect plays an important role in the development of the loader industry. With this background, Changlin Company Ltd. and Hunan University cooperated to upgrade the design of the appearance of Changlin 5T loader.This paper stands in the angle of shaping brand, summarize Chang Lin’s original product features, and analyze the necessity of building brand image in the angle of brand building. The paper uses questionnaire, brand survey, intention analysis and iterative design method to carry on the outward appearance modelling design to the Chang Lin 5 ton loader.Changlin Company Ltd. is the key enterprises of the domestic construction machinery industry, which is moving towards the goal of being international famous construction machinery manufacturers. The task of our team is to redesign the image of its products, on the basis of the original product, by keeping up with the pace of the market and enriching product modeling features, we can finally create a Changlin characteristics of the loader product image. It’s my great honor to participate in the whole design of the project. At first, according to the design task, I did project analysis and market researches, also started the analysis of main loader brand’s modeling features and product market. We evaluated Changlin brand image by questionnaire and leaders’ interviewing, some relevant intention has been collected for better sorting and screening; Based on the results of the comprehensive survey, we decided the development trend and the change direction of modeling, by using intentional vocabulary, we construct a context version to determine the direction of product design. Then, we had some discussion and analysis of the designed scheme about the project, choosing the best one for the iterative design. Finally, For the existing problems in the project, we had some conclusion. As for the problem of brand establishment for construction machinery industry, some exploration and discussion we carried.