| In today’s society, the tourism industry has become a sunrise industry, ecological industry of the world. The tourism industry has become an important pillar of China’s economic development. In today’s global tourism industry transformation and upgrading under the big background, single ticket economy has been unable to make the survival and development of scenic spots. Tourism and cultural integration, tourism and technology integration, tourism and ecological integration has become one of the important means to upgrade the scenic spot.This paper through the use of literature, interviews, statistics, empirical case analysis, mathematical analysis methods such as basic information of project, project basic condition analysis, the project needs analysis and the analysis of the necessity of project construction target, main contents and scheme, the project construction progress and plans, investment budget and financing plan, project investment and benefit analysis, project risk analysis and control for a comprehensive demonstration research, the paper draws the following conclusions.1. Play to brand, market, technology, talent, capital and other advantages, the full integration of the Black dragon Pool scenic area, Miyun, Beijing city’s ecological, historical, humane resources, promote tourism and culture, science and technology, leisure, agriculture industry convergence, for the tourists and the public to provide a full range, high quality of sightseeing, events, performing folk custom science and technology, tourism, science education boutique paper travel service, and film and television, books, network and other tourism services derived, extend the industrial chain, improve the added value of economy, big happy, to create the "Black dragon Pool" of high-end tourism industry chain and the world famous tourism brand, and Strive to declare the success of the national well-known trademarks ", the beautiful Black dragon Pool" and "happy Black dragon Pool", for the Beijing national scenic spot, upgrading demonstration Pathfinder, comprehensively enhance the core culture of Beijing city tourism competitiveness, support Miyun building "green international leisure capital".2. project based on solid and demonstration research work, combined with the "Black dragon Pool scenic area overall planning", to Shirakawa Canyon cultural tourism transformation and upgrading as the breakthrough point, form the demonstration effect gradually Pathfinder, comprehensive upgrading of Black dragon Pool scenic area. The main construction contents include the Black dragon Pool folk performing arts stage construction, water ball screen cinema construction, artists Caifeng creation demonstration base construction, ten recreation base transformation, Huahai building, series of folk festival activities development, series of modern leisure experience activities and events such as the development of the seven part.3.the project in the economic and social benefit analysis has the following conclusions:(1) the project mainly from the scenic spot tickets, folk performing arts stage box office, real drama box office, ball screen theater box office, artists Caifeng creation of board and lodging, cultural sponsorship activities, tourism souvenir sales, camping eight aspects of accommodation, hotel accommodation and other revenue generating. Project sales revenue will grow from 41462500 yuan in 2014 to 130957500 yuan in 2018. Over the same period the project profit will be increased from 13687900 yuan to 55258500 yuan. Projects an annual profit of 39555300 yuan, the project annual profits of 56010700 yuan, the investment recovery period is 2.30 years, the investment profit rate is 60.02%, the investment profit rate is 84.98%, the rate of return is feasible. The financial internal rate of return of 99%, with the index of income feasible. Total investment recovery period is 2.30 years, the investment recovery period is reasonable. (2) the leading enterprises, promote the transformation and upgrading of Beijing, Beijing cultural tourism. The realistic condition of the Great Wall at Simatai repair has yet to open, close, Bailong Lake in Miyun Reservoir continued to open free of charge, in addition to the Black dragon Pool scenic area, Miyun lack of brand, a leading scenic spot. The Beijing area besides the ticket economy, simple entertainment and leisure, there is no allows visitors to stay, have fun, want to often come to the scenic quality. The project to other attractions upgrading demonstration Pathfinder, to promote the development of Beijing cultural tourism industry, promoting the construction of Miyun "Beijing city tourism comprehensive demonstration area (county)". (3) the industrialization drive, promote the native folk culture protection and inheritance. Project in scenic area bigger and growing tourists as the main consumer groups, with the industrialization drive to protect the transmission of folk performing arts and other folk culture, forming a "benign loop protection + inheritance + development" of the case, also provide reference for our other folk culture protection and inheritance. (4) innovation, for domestic and foreign tourists, provide the popularization, quality, innovative combination of service. Project is to provide theater type folk performing services for tourists; two is to provide a set of folk, ecology, science and technology in one of the real drama for tourists; three is to provide the high-tech as the core for the tourists, more emphasis on the visual, auditory, tactile, olfactory all-round experience dome theater services; four is to provide the field Caifeng creation of living space for the art professional personnel; five is for the tourists, provide folk activities, events; six is to provide tourist commodities for tourists, to meet the domestic and foreign tourists to the tourism service upgrade requirements, leading the cultural tourism industry transformation and upgrading direction. (5) the creative drive, build the Miyun tourism, Beijing tourism foreign exchange platform. The project through the tourism and culture, technology, performing arts, art depth fusion, creative development, build a number of new services, new formats, tourist markets, to promote Beijing’s landscape humanities out of the country, to show the "humanities Beijing, science and technology in Beijing, green Beijing" positive energy. (6) model driven, promote Chinese culture really influence people’s heart and go out. A new carrier of project experience, entertainment, leisure, to high-tech etc, through to our country the local cultural heritage development, exhibition, to the performing arts, activities, events, tourism souvenirs, special accommodation in the form of suit and the common people, let more tourists at home and abroad to through the combination of traditional and modern perfect way, feel the mysterious charm of Chinese culture, landscapes Wonderland, is conducive to the promotion of Chinese culture going out. (7) employment driven, to promote a large number of cultural personnel training and employment. The project is to promote the continuous expansion of Black dragon Pool scenic area, surrounding the transfer of farmers employment, workshop style farmhouse gradually reduced, return be, solve the employment problem of reservoir, mountain farmers "upstairs", bring demonstration effect for the new urbanization, employment in the industry; two is to bring market opportunity for a lot of entertainment, conference and Exhibition folk custom, art, and other professional talents and display platform, cultivating a large number of cultural professionals in direct contact with the market service.4. the project in line with the Beijing City, Miyun cultural tourism, cultural and creative industry development orientation and direction, a better foundation for development, functional programs mature, the financial index is feasible, with sustainable development ability, good welfare and demonstration Pathfinder role. |
PDF Full Text Request