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Studying The Progating Characteristics Of TV Opera Program From The Perspectives Of 5W Mode

Posted on:2017-01-23Degree:MasterType:Thesis
Country:ChinaCandidate:X L ZhangFull Text:PDF
GTID:2308330485454280Subject:Radio and television transmission
Abstract/Summary:PDF Full Text Request
As the essence of Chinese National Opera Art traditional culture, has a long history, but with the Greek tragicomedy, with Indian Sanskrit drama theater is called the three kinds of ancient cultures in the world. Since the last century, Chinese television broadcasting, drama will advance with the times, to form a new show on the television screens, TV drama has become an important form of Chinese literature and art TV programs. Especially television drama section experienced turned out, once created a television drama section height of ratings miracle, sparking a column, wave drama drama major local TV channels as well as CCTV set up. After the climax, with the introduction of the program and the network made a big wave outstanding foreign television variety shows, movies and other micro relying on new media platforms of popular entertainment, television programs and drama into a bottleneck trough. In the audience was the king of television program competition, a lot of TV drama section defeated, he was forced off the air.This paper selects Henan TV broadcast TV drama brand column " Liyuanchun " for the study sample. In the classical theory of communication Lasswell "5W" mode, from the perspective communication subject, dissemination of content, media, communication analysis " Liyuanchun " spread features five aspects of audience and dissemination of results, aiming to find the section from which successful tips for the future development of Chinese opera TV programs put forward constructive policy, so we can opera art in the era of pan-entertainment multimedia to better dissemination and development.This article contains four chapters. The first chapter is mainly about television drama section of the research background, methods and innovations; Chapter II television drama section, mainly from the definition of television drama and the organic integration and television drama section, classification and characteristics discussed a basic overview of the TV drama column; the third chapter TV Drama column " Liyuanchun " propagation characteristics analysis, as the main sections of this paper, from the dissemination of the body "5W" mode, content, media, audience, performance in five areas of study Sample "theater circles spring" part of a comprehensive analysis; strategy of the future development of the fourth chapter TV drama section, this section is the end result of this study, the author attempts to analyze the propagation characteristics of" Liyuanchun " column for TV Drama column future development of the road constructive strategy, and contribute to the development of heritage art of opera.
Keywords/Search Tags:TV Drama Programs, "Liyuanchun", 5W, brand, propagation characteristics
PDF Full Text Request
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