Study On The Online Health Information Communication Effect

Network communication effect of health information is embodied in the user how to decode the information and form corresponding attitude and behavior, this kind of "self-help" represented by network self-help medical information interaction behavior, reflects the network users in the face of a certain health problems, only through contact health information network, can make medical decisions in a short period of time. So, in the context of network self-help medical, health information network communication effect will produce two major kinds of bias, one is understanding and accurate information to help users solve the problem, the second is inaccurate information disguise problem.Different from the traditional medical model, in the online self-help medical, users can’t observed in an objective "distance" itself. They all tried to himself as "the other", constantly explore network health information will fit with their own feelings and past experience, to make medical decisions. So network self-help health is not so much a medical behavior, rather it is the user with the aid of the spread of network health information to persuade myself, to persuade myself motivation is fear of health problems that cannot be properly solve. Therefore, in the online self-help medical, network communication effect of health information to a large extent depends on the users themselves, not the reality of medical standards. In addition, the lack of objective information screening criteria, the spread of network health information will produce certain negative effect, the performance for the user in the process of online self-help medical and failed to find the most suitable condition of health information network, thus unable to solve the corresponding health problems.In online self-help medical, ordinary Internet users cannot depend on the reality of medical standard judging information, personal experience and their own feelings became the main basis of choice of information, under the information filtering based on network health information can produce what kind of communication effect is also becoming vary from person to person. But is there a reflects the cognitive characteristics of common information accuracy judgement index? The index can help people to identify the spread of health information in order to avoid its negative effect? To solve these two problems, this study according to the categories of network health information by browsing the frequency and the status of the visitors, will be limited to online health information "slimming information", by "thinking aloud" the study methods of reproduction health information interaction between user and the network, the network healthy cognitive structure in the process of information transmission and information decoding strategy, collect the research object in the process of interaction with the network health information produced by the empirical data, and then through the root reason of research methods to extract the unity of universality and individuality "network health information accuracy judgement index". To verify whether the indicators can help users effectively filter network health information, to avoid negative communication effect, this study through the review and focus group interviews of network health information communication effect has carried on the further discussion, and finally the research conclusion.Think this study of network health information communication effect have both positive and negative two kinds of bias, the deviation depends on the user’s own experiences and feelings, presenting methods of network health information, health information network provider a variety of factors such as the spread of the purpose, by improving the network users’ media literacy, regulating the behavior of network health information provider, to strengthen the government’s supervision of related field, can effectively avoid negative communication effect of network health information.