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Research On Information Credibility Of Social Network

Posted on:2016-03-11Degree:MasterType:Thesis
Country:ChinaCandidate:K Z DingFull Text:PDF
GTID:2308330464474714Subject:Information Science
Abstract/Summary:PDF Full Text Request
With the rapid development of internet technology and the rapid popularization of smart mobile devices, mobile internet age has arrived; real-time connection between people and internet has been achieved, and improve the development of social network directly. The greatest feature of Web2.0 is the raiseof content created by useronline, and that is UGC. Everyone can be a media when he have a connected to the network device by what he can release information on internet. This leads to the great growth of information, for example, the videos had been released on YouTube everyday can play 98 years in 2012, and the amount of itstill increase rapidly. Social network has millions of people every day, and the people will meet large amount of information. Because of the feature of rapid propagation, the information on internet cannot be tested in time, so many false information appear on the platforms, which will make lots of troubles to users. The false information will take negative influence on internet environment, and the worst thing is people’s property safety. The credibility of social network needs attention; and it worth to do some research.Based on the reading of literature, we combine communication, social psychology and credibility theory and reference some credibility models before. Later we put forward a credibility model of social network with the analysis from information-character and user-character on publisher, channel, content, conception of trust. And then raise some hypothesis based on the model. At last, we collect the survey data; do analysis about reliability and validity and user-character’s regulating effects on information-character. And testify the hypothesis with the structural equation assessment by AMOS.The result indicates that publisher, channel, content, conception of trust effect the credibility of social network positively and determine user-character has regulating effects on information-character. Research the affect factors of social network contribute to develop the theory of social information resource; enhance the test about information false from social network platform; promote the mechanism of examination about network information; defend the network information environment.
Keywords/Search Tags:social network, information credibility, influence factors
PDF Full Text Request
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