| Our reality show after early infancy, the current development of the situation in full swing, reality show, propped up most of the country’s television program. After the show became more popular, such as< I hope you are the one>< The Voice of China>< I Am A Singer>, the domestic screen is filled with a large number of Homogeneous program, like< Take me out>< The song of China>< Duets>, our reality show into a serious homogenization, the vicious competition in the industry cycle. Hunan TV’s<Where are we going dad> since October 2013 broadcast, triggered a new round of TV audiences,the parent-child class reality TV show into Chinese television personalities as well as the audience’s view, add new impetus for the development of China’s variety show.In this paper, based on the method of literature analysis and case analysis, analyzes the parent-child class first general situation of the development of reality TV show as well as to the development of reality show in China. From a macro point of view of the development of the root causes of the parent-child class reality show in which social and cultural environment for the status quo and development studies parenting classes below lay the foundation for the reality show. Secondly enacted national policies "limited entertainment order" policy, social and cultural context of consumer culture and the growing prosperity of the attention economy education social dilemmas missing parent educations, parent-child relationship of alienation, as well as the television industry homogenization serious competition, resulting in the type of program to get together, reduce the program life cycle, from the above four aspects, analyzes the policy of the parent-child class of reality show production and development of motivation, social environment, motivation, culture and motivation. Again, by the Hunan TV station,< Where are we going dad> as a typical case, in the context of all media, the main analysis and research of the< Where are we going dad> of innovation and the creation of brands, three-dimensional marketing, accurate analysis and other aspects of the needs of the audience development, and analysis of the< Where are we going dad> program group in the creation of the brand and brand marketing, through the establishment of online, three-dimensional marketing offline, and cleverly borrowed the official website of micro-blog, hula APP, the platform edge cinema, the depth of excavation viewing needs of the audience, great to meet the stars and audience voyeurism Star Ⅱ, also successfully expanded audience and influence programs. Finally, emphatically discusses the parent-child class reality show in China exist in the process of innovation and development of copycat phenomenon, cause the program began, in addition, the parent-child classes in reality show guests are children, and compared with other programs is more special, resulting in parent-child class reality TV show in the process of making prone to ignore the audience to accept the bottom line, ignore the law problems in the development of children’s physical and mental health. Aimed at these problems, the writer put forward respectively from the audience, the media self-discipline, mechanism innovation efforts, three aspect hoped for parent-child shows get sustainable development in our country, and provide healthy, scientific and beneficial for audience viewing experience.This paper tries to found, provide, multi-level and multi-dimensional to parent-child class of reality TV show the current development status, existing problems and arrange them, so as to our country reality TV reality show and parent-child helpful to the sustainable development of thinking, and to study our country’s reality show provides a relatively new research direction and train of thought. |
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