Kansei Approach For Supporting Human Information Behavior Towards Mobile Online Shopping Users

"People-centered" theory marks the product designs go into the "age of sensibility."Besides the functional requirements，as to get the spiritual satisfaction of consumers，products should also meet the individual and emotional needs of consumers. KanseiEngineering translates the experience and cognitive of consumers into new product designelements with the engineering technology. The combination of the best design elements willbe selected according to the needs of different users as to maximize the satisfaction ofconsumers.Since the rise of the mobile phone penetration rate of online shopping yearly rise ofe-commerce，mobile online shopping has to use convenient shopping anytime，but usersshopping online，there will be more or less certain frustration，such as mobile phone screensize restrictions，but the commodity complex and diverse information，it is hard to see onthe phone complete product information; website information is disorganized，it is difficultto quickly find the information you need and more. All these have a negative impact onusers in the use of mobile shopping，reducing the user’s enthusiasm.For these reasons，we use the method Kansei Engineering and Information Behaviorbidirectional study explores the emotional design mobile shopping software. The mainresults are as follows:(1) By studying the use of mobile shopping users information behavior.Learn theprocess of behavior can not fully meet user demand scenario，namely the use of mobilephone users in the shopping process，it is difficult to make a purchase decision scenarios.(2) From the emotional needs of mobile shopping software departure. Mapping thephone online shopping software sensibility between intention and design elements. Theperceptual model to young women shopping software designs to help the youngwomanmake better purchasing decisions. Enhance the mobile shopping softwareexperience.