Research On Marketing Strategy Of Vocational Education And Training Institution

As China’s increasing level of information technology, employment demand inIT industry, more and more young people choose to enter this industry, in large part,IT is expanding on vocational education and training the rigid demand of the market.With the buyer’s market continues to expand, a seller’s market–training institutioncompetition i s be coming m ore i ntense. In a ddition t o t he t raditional m eans ofmarketing, Internet and Twitter are also widely used as a marketing tool. Due to thetraining industry in China started late, many companies in the marketing and conceptis n ot yet ma ture, th ey are s till in th e s tage, a nd to s ome e xtent r estrict th edevelopment of industries.The establishment of scientific and marketing systems for vocational educationin IT industry is essential.Focus of this article is to compare several successful businesses, from marketingstrategies, c ompetitive a dvantages, ope ration m ode, i n-depth a nalysis on s everalfronts, trying to dig their core value and success, for the future IT provide referencematerial for the development of vocational education and training. After this study,obtain IT voc ational e ducation a nd t raining institutions s hould be used:" thecombination of direct and join";"market-oriented, and for security, job100%, as theultimate goal of teaching" marketing strategy.