Research On Investment Attraction Administrative Strategies And Countermeasures Of Yantai Hi-tech Zone Government

The key point of the economic development of an area is investment, and the accomplishment of the investment relies on attracting investment. Yantai Hi-tech Zone has experienced a tremendous change over the last six years, from a rural-urban fringe zone to a modernized industrial park; investment attraction has a profound impact on this change. However, along with the improvement of Chinese market system, the model of the government-led investment attraction has appeared a lot of disadvantages. Especially on December 9th 2014, the State Council issued a document to standardize land and tax policies. The history of relying on the preferential policies of land and tax to attract investments from outside for most of the local governments has past. Therefore, have the research on the new strategies of investment attraction for the long-term development of Yantai Hi-tech Zone in the new normal, will not only be useful and instructive for Yantai Hi-tech Zone, but also the Hi-tech Zone among China.This paper has used the research methods of literature analysis method, the combination of quantitative and qualitative, and comparative analysis. Based on the research on the development of investment attraction for both domestic and aboard, gave a brief view of the current management mode of Yantai Hi-tech Zone, summed up the current status of investment attraction in Yantai Hi-tech Zone, in terms of the overall positioning, the external environment and thinking methods to state the investment attraction strategies of the government. Then analyzed the existing problems that the government of Yatntai Hi-tech Zone have, such as the lack of leading enterprises, the weakness of the economic foundation and the incomplete supporting policies, the lack of investment attraction experiences and the unsmooth approval process. And then analyzed both the internal and external causes of these problems, to point out that the huge pressure caused the anxious for success, the small amount of people led to the poor foundation of production, education and research, the lack of training courses for investment staff and uneven of the assessment standard were the main internal reasons; And the increasingly fierce competition of investment attraction among areas, the increase of the uncertainty of the investors’ wills and the gradually reduction of the competitive effect for preferential policies are the main external reasons. Finally, combined with the own characteristics of Yantai Hi-tech Zone, raised the innovation measures of industrial investment, professional investment, media-oriented investment, and targeted investment. Under the circumstances of protecting the local ecological environment and the effective use of resources, play the role of the government regulation, and gradually realize the market-oriented operation of the investment attraction.