Chinese Cartoon Advertising Design Research

In the international advertising industry vigorous development, and under the background of economic globalization, the Chinese people to explore advertising is increasing. Contemporary is a diversified era, all kinds of advertising forms, in the special era, China should grasp the opportunity, through the reform and the combination of domestic and foreign advertising to build their own local advertising. Advertisement in such an environment, one of China’s animation advertising as a means of mass communication, what changes and trends of its artistic form can present?This article through to commercial and public welfare animation advertising design at home and abroad was summarized, analyzed and research, trying to find anime advertising perfect visual effect, cultural clever show success factors, as well as the commercial and public welfare animation advertising and learn from each other, draw lessons from. At the same time, through to the domestic and foreign many animation advertising works, concrete and detailed summarized the problems that exist in the Chinese animation advertising advantage and, and gives some Suggestions. The article is divided into five chapters, the first chapter is a general overview of the research background and significance; The second chapter expounds the charm of animation advertising; The third chapter, the fourth chapter is the Chinese animation advertising design in commercial and public welfare two levels to dialysis, among them the third commercial animation advertising design from China violence and presentation of the traditional folk art two aspects in this paper, the fourth chapter is China’s public welfare animation advertising design strong folk color and fashion aesthetic culture these two aspects study, by comparing other animation advertising works abroad, find out the unique way of Chinese animation advertising design; The fifth chapter is the development of China’s commercial and public welfare animation advertising design in the future to make paper, points out its advantages and disadvantages respectively and give some advice from each other the advantages and generalizations. Hope that through the research of this paper, for the development of Chinese animation advertising to provide a new different way of thinking.