Research On Evaluating The Location Value Of Creative Industries In Shanghai

Creative industries is presented by the British scientist. In the background of urban renewal, industrial transformation and upgrading and creative industries global rise, to some extent, the development of creative industries shows the economic strength of a country or region. The creative industries in the planning and development strategies states are also increasingly in the key status of the regional government development planning. Development of creative industries has become an inevitable trend. The GDP of Shanghai creative industries has been growing annually. From geographical location, different industries have been formed different main industrial park and base. And these parks and bases are the platform of creative class, creative enterprises and creative resource gathering. Therefore, in this kind of background, how to plan the creative industry parks through policy guidance and rational distribution, promote the development of creative industries, optimize the spatial layout of creative industrial park in order to acquire maximum economic value, these have become important issues for planners and decision-makers concerned.Firstly, based on the national and abroad existing literature research, this paper analyzes current development of Shanghai local creative industries, involving statistic data on 92 listed Shanghai creative industry park, and use geospatial coordinates to draw regional distribution and density maps, with the chart, to summarize the characteristics of Shanghai creative industry parks which have localization features, cluster development and competition, and obviously cultural attributes. This also leads to that Shanghai creative industry has a competitive advantage and good conditions in the Yangtze River Delta region and even the whole China. By referring to literature and Shanghai local conditions, this paper investigate the factors of the value of creative industry location analysis, and extract four key factors primarily. Choose 13 districts of Shanghai as data objects, to build a more scientific evaluation index system of creative industries location value.Secondly, use factor analysis to expand empirical, test the primary and secondary indicators presented in advance, finally got four new factors through amended. These factors are social infrastructure, cultural tolerance, government financial support and economic development level. Further use AHP, gave respective weight to each indicator, to get the individual and whole ranking comparing the scores based on the weight. In the final result, the top three were Jing’an, Huangpu and Hongkou District, and the last three were Zhabei, Songjiang and Minhang District. By comparison and analysis, we can see directly different development level between different regions, and find out the problem to solve it.Finally, this paper provides policy recommendations, from macro industrial layout to middle creative industry park, further analyzed the development problems about creative industries. And proposed appropriate recommendations on how to strengthen the advantages and make up for the disadvantages in Shanghai different regions. And it leads to the direction of improving Shanghai industrial competitiveness as the core position of Yangtze River Delta. This innovation lies in: Firstly, use both qualitative and quantitative ways, acquire the scientific method of creative industries location valuation through inspection based on some data can be obtained. Secondly, from the geographical coordinates of creative industries to examine the four factors, to establish evaluation indicators to measure the location value of creative industries rooted in the geographical properties of location. It is the purpose to provide reference of policy recommendations for development of creative industries, and for the deeper study and propose to solve problems.