Literature To The Countryside: Research On Policy, Implementation And Effectiveness

Literary countryside as China’s culture, science and technology, health "three activities going to the countryside" the important carrier and the main form in China’s vast rural areas has been carried out for more than 20 years, the by virtue of the unique advantages of the entertainment, publicity and education of in rich rural spiritual and cultural biochemical, meet the spiritual and cultural needs of farmers, the construction of rural civilization play special role. To improve the rural public cultural service system as one of the key areas in the new period of building a new socialist countryside, and become the urgent need to solve the phenomenon of "spiritual and cultural desertification" in the rural areas of China.As a special cultural policy in our country, the effectiveness of the policy of literature and art needs the interaction of multiple factors. Based on the perspective of cultural policy, this paper analyzes the factors that affect the effectiveness of literature and art. According to the literature review, the performance of cultural policy depends on the influence of multiple factors, including the performance of cultural policy and cultural policy formulation and implementation of a positive correlation. To improve and establish effective model of literature and art of the countryside. In this paper, the literary countryside process decomposition for policy formulation, three aspects of policy implementation and policy performance, in Hubei Province for example combing nearly 20 years to policy formulation and implementation of the development and changes of, the validity of the make quantity, target and quality evaluation, and then think about the key and the guidance of the construction of public cultural service system in rural areas.Through of Hubei Province in the last 20 years literary countryside policy formulation and implementation of longitudinal combs, this paper found in Hubei Province in the government attention degree, financial security efforts, the culture of team building, hardware facility and activity places and have great development and literary countryside service activities for the benefit of the number increased significantly, rural public cultural service system is ceaseless and perfect. But as the key indicators of the policy performance evaluation of the literature and art, the rural public cultural service satisfaction is still low in Hubei province. This is the people’s growing material and cultural needs and the backward social production. Contradictions in the construction of spiritual culture vividly and policy implementation in the "short" and "for not suitable for" problem of in the literature to the countryside. To this end, this paper presents to the cultural needs of the farmers as the orientation to change "send the traditional idea of culture", advocate "culture", "education and culture", "government leadership, social participation, market allocation of rural public cultural service system construction.