| Along with the rapid development of market economy and the people material life level is increasing day by day, "fashion" in certain social and cultural background, has become the people daily life not self-conscious pursuit of a kind of style, life attitude and culture concept. When the elements combined with industrial economy, will generate huge economic benefits, improve the level of the economic benefits of the fashion industry, it also gradually aroused high attention of social economists. The fashion industry as emerging industry in the industry formats, gradually changing the way of life and demand concept. The improvement of consumer purchasing power for the development of fashion industry provides a solid material foundation. As a result, Shanghai fashion industry including garment industry, animation industry, jewelry, cosmetics, consumer electronics, etc. In the rare opportunity of development. Research shows that the development of the fashion industry has obvious tendency of location, location choice factors to some extent influence the development of the fashion industry. With world top five fashion capital London, Paris, milan, New York, Tokyo and other developed cities and regions, for example, has obvious geographical advantages, such as the developed market economy, improve traffic conditions, the government policy open, abundant human resources, etc. Reasonable to choose the best industrial location, will brings to the industry development and layout of good economic effect. Therefore, the future development of fashion industry in China must put the location selection problem in important position.Based on reading literature review related to the fashion industry at home and abroad, summarized on the basis of predecessors’ research on location theory, specifically related to the fashion industry’s point of view, the conclusions and achievements, to determine the research subject and differences. First, the definition of fashion, the fashion industry, location, etc, on the basis of relevant concepts, through the study of literature, to find and determine the various factors influencing the location choice, using the interpretation structure model(ISM) to the relationship between the various influence factors of the fashion industry location is analyzed, and then establish a multi-level index system of the ladder, on the basis of systematic analysis; Secondly, with the aid of analytic hierarchy process(AHP), multi-objective decision analysis through interviews or questionnaire to determine the influence factors of concrete, due to the various influence factors of different emphasis, the importance of the fashion industry development level is different also, this article USES the yaahp software to calculate and export of various factors on the fashion industry location combination weights, to judge the importance degree of various factors and priorities; Finally, the introduction of fuzzy comprehensive evaluation judgment on Shanghai fashion industry location of empirical evaluation, the results of qualitative analysis with quantitative way more intuitive and clear, improve the accuracy of the results of the analysis, to study provides scientific basis of location selection to the fashion industry. |
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