The Finance Research On Tsingtao Brewery Dealers Based On Supply Chain Finance

China’s beer industry is in a stage of vigorous development in recent years, excellent performance of domestic beer industry giant Tsingtao Brewery and its entire supply chain, led to the rapid development of Tsingtao dealers, dealer demand for financial services in particular the financing needs is increasing. However, it is difficult to get financing under the traditional credit-granting model due to low credit and the guarantee conditions missing. The traditional credit-granting model hinders the further development of dealers and Tsingtao Brewery supply chain. It also places a huge obstacle for commercial banks to acquire the financing business of Tsingtao Brewery. Using Tsingtao Brewery South-East business area as an example, this research analysis the Tsingtao Brewery’s dealers financing problem based on Supply Chain Finance.Based on the organization and summarization of the connotation as well as major feathers of Supply Chain Finance, this research conducts a banking enterprise game theory analysis under Supply Chain Finance, then further demonstrates that Supply Chain Finance is an effective way to solve the financing programs of Small-Sized and Middle Enterprises (SME). It analysis the Beer Industry and Tsingtao Brewery Supply Chain, explores the Tsingtao Brewery dealers (South-East) financing needs and financing constraints under the traditional credit-granting model. Based on it, pointed out the necessity for Tsingtao Brewery dealers (South-East) to break the bottleneck of its capital. Last, conducted the Tsingtao dealers (South-East) Supply Chain Finance feasibility analysis from the aspects of pre-condition, Power-Driven Mechanism, Risk Reduction Benefits and Win-Win Mechanism for allocation.This research analyses the difficulties to use3main Supply Chain Finance Products Model to solve the Tsingtao Dealers Financing problems, then based on the real background of Beer Industry, Tsingtao Brewery Supply Chain and Dealers, designs Tsingtao Brewery Dealers (South-East area) Supply Chain Finance Model that includes Credit-Granting Products Model, Credit Access, Quota Allocation. These models jump out of the traditional credit-granting models with the ambitions to solve the dealers financing problems successfully and achieve the mutual benefits to all the participants. What’s more, these models can be applied in other business areas of Tsingtao Brewery to deal with the financing problems of the distributors. This research is meaningful and important not only to the further development of Tsingtao Brewery Supply Chain and the commercial bank credit-granting risk reduction, but also to the Supply Chain Finance Development of China.