Core Competitiveness Of China’s Registered Public Accounting Firm

With the integration of the global economy, The CPA of China ushered in anunprecedented historical opportunity, and colleagues are also facing the enormous challengeof the four major international pressure. The international financial crisis in2008has made alot of small and medium-sized accounting firm bankruptcy, massive layoffs of large firmssuch as the economic situation, how to stand out in the international competition, stand firm inthe face of a crisis, is a huge challenge in front of China’s CPA. On improving thecompetitiveness of Certified Public Accountants, the domestic and foreign scholars fromdifferent aspects of their research, such as human resources, corporate culture, specialtyservices, but it’s still a lack of a systematic study of the factors affecting the competitivenessof Certified Public Accountants.To building the The CPA core competitiveness is the key tothe development of accounting firms.Building enterprise firm core competitiveness are general scope,the use of the BalancedScorecard principles in the management of corporate strategy and SWOT analysis of thecurrent situation of the CPA, the advantages and disadvantages of the empirical analysis,measure of core competitiveness of four dimensions: the financial dimension, the dimensionof innovation and learning, the internalprocess dimension, the customer dimension. The keyto our local firms lag behind in the international four highly qualified personnel. Further talentthis important factors with the accounting firm of economies of scale, brand linked analysis.Another important aspect of good corporate culture is to create a firm focus of the corecompetitiveness, to create a wonderful corporate culture can greatly enhance the cohesion,stimulate accountants firm identity, and thus improve the firm’s competitive force.Throughempirical analysis to identify the existence of local accounting firms in China from theaspects of enterprise learning and growth, internal processes, financial strategy.