Research For The Motivational Mechanism Of The Traditional Mediam Icro-blog Talent

The Micro-blog talent of traditional media is a new type talent with the development of Micro-blog, it attracted industry and academic circle appeared. In traditional media, however, talent demand is increasing at the same time, the excellent Micro-blog talent of traditional media is lost, and the existing Micro-blog talent of traditional media work enthusiasm has not been fully mobilized. Therefore, how to build effective incentive mechanism, avoid the loss of talent, and arouse the work enthusiasm of talents as possible, is the traditional media operations problems urgently to be solved in the official Micro-blog. This article in combing the Micro-blog talent of traditional media the connotation, characteristics, important role and the Micro-blog talent of traditional media incentive mechanism connotation, meaning and influence factors on the basis of the existing traditional media micro talent incentive mechanism is analyzed, discusses its achievements and existing problems and causes, finally to put forward the strategies of improvement.The Micro-blog talent of traditional media shows instant communication, integration and information ability, ability to use new technology and the professional characteristics of news literacy. They are the traditional media to achieve virtual reality double platform operation of the important strength, is to promote the overall brand image promotion media practitioners and business operation resistance of the media practitioners. And traditional media micro talent incentive mechanism is an important assurance for traditional media to achieve full media everything, it can stimulate the talents’innovative ability, prevent the talented person’s negative behavior and reduce the turnover of talent. This kind of incentive mechanism by traditional media talent of social supply and demand and individual demand, traditional media organizational culture and organizational goals, and the influence of the degree of market competition of the media.At present, the traditional media micro talent incentive mechanism construction have already achieved initial results, including the importance of establishing incentive mechanism, form is given priority to with team incentive motivation in recognition pattern, the traditional media Micro-blog influence growing, and so on. But, due to the lack of strategic target, Micro-blog operation Micro-blog operation skills master is not accurate and insufficient attention to the talent needs lead to backward incentive and incentive methods a single, broad issues such as incentive target. Micro talent traditional media the perfection of incentive mechanism must be introduced to satisfy the needs of the development of Micro-blog incentive idea, perfect and enrich incentive method of meet the demand of talent, and talent incentive mechanism of incentive targets.