Packaging Design Research Based On Ecological Aesthetic View

The paper is about packaging design research based on ecological aesthetic view.Contemporary, ecological aesthetic disciplines are considered the emerging crossoveraesthetic applied science which is inspired by current ecological concepts. At this stage, thecrossover research and available literature about ecological aesthetics and packaging designmethods theory is very little. The research has a very innovative and challenging. Afterestablishing packaging design research based on ecological aesthetic view as the researchobject, Firstly, through collecting and summarizing a large number of existing research statusand related literature, the author explore more consistent aesthetic concepts with theecological spirit with my research results. This new aesthetic view is used to guide thepractice of packaging design and aesthetic activities, and enhance the mind resources andsurvival realm of the human beings. Then, it is introduced in the depth understanding of theestablishing of ecological aesthetics and the evolution of the ecological aesthetic and analysisof the purport ideals and values of modern aesthetic. Based on the theoretical foundation,using the thinking of modern packaging design as the premise, further study is developed onthe ecological aesthetic property of packaging design, and using the natural beauty, ecologicalbeauty of personality, ecological beauty and ecological beauty of humanity as four aspects,the analysis of the extension of ecological aesthetic ideas complying with currentrequirements of the times in packaging design is launched. In the fourth and fifth chapter, thepaper expounds Inspiration and guidance on packaging design of natural ecological aestheticelements, which is outside beauty constituted by the graphics beauty, the modality beauty,the material beauty, the texture beauty and the technology beauty of natural ecology, andmental ecological aesthetic elements, which is internal beauty constituted by the humancare beauty and the interesting beauty of spiritual ecology. At last, there is prospect of futuredevelopment on the packaging design of ecological aesthetic sight: in the future, through theaesthetic experience of product packaging’s outside beauty and internal beauty, thepackaging design works with the ecological aesthetic emotion will be gradually felt the eco-natural beauty, and accelerate the pace of contributing to the harmony beauty of man and man,man and ecological nature, man and society.